Keeping It Real. Virtually.

The University of Florida undergraduate experience is so much more than buildings, books, and locking arms at the end of the third quarter. It’s learning to see beyond the brick and spanish moss to the events, relationships, and experiences that are formed inside those walls.

In other words, as much as we love them, a clickable map just wouldn’t do.

Instead, we selected 36 experiences unique to being a Gator, from swimming with research robots, tailgating at a football game, organizing the largest student run pep rally, building a concrete canoe or watching thousands of bats swarm from their houses at sunset. Each experience is a window into a collection of  locations from across campus.



What’s it like to be a Gator? See for yourself, or sample a couple of our favorite videos below:



The Team
Chief Executive Officer and Principal, Shannon Slusher
Chief Creative Officer and Principal, Darryl Cilli
Chief Creative Officer and Principal, Jim Walls
Chief Strategy Officer and Principal, John Campanella
Director of Client Services: Maggie Insogna
Creative Director: Greg Ash
Associate Creative Director Designer: Alex Liebold
Account Supervisor: Kelly Thompson
Senior Copywriter: Larry Werner
Director of Production: Brian Tennyson
Designer: Tim Beitz
Lead Developer: Cameron Baney

Your Mom Said You’re Too Good Looking

You’re not much of a morning, afternoon, or evening person. Campus squirrels are too aggressive. You already have 98.6 degrees.

You can make any excuse not to go [or go back] to college. But with affordable tuition, small classes, and powerful support, Kansas City’s Park University has removed all of the real barriers to higher education – for high schoolers and adult learners, for first-generation college prospects and graduate students, for active members of the military, and more.

And since we’re in support of the whole college thing, we teamed up with the fine folks at Park on a brand campaign that tackles ‘excuses,’ encourages audiences to get out of their own way and ‘go for it,’ and spells out the ways you can become more amazing [and more paid] ‘with a degree’ at Park University.

Here’s an inside look into the making of Park’s compelling, pro-college case:

Bus Wrap_Park University

First things first, we call out absurd, incredibly lame, embarrassing, and all-around mighty bad reasons for not going to college, and plaster them on billboards and buses.

Then, because we have an unusual sense of humor and Park gets it, we take it a step further by creating an automated ‘Excuses’ hotline, with the option to connect to an Excuse Abatement Expert. [It’s real. We swear. Just call 1-888-214-9941.]

After we’ve torn down excuses, we need to build up confidence. Like this: “It’s not about what drives you. Or who. As long as you’re driven.” And then like this: “It’s not about coming in first or second or twelfth, as long as you finish. It’s about going the distance. Finding out what you’re made of. And proving to yourself you’ve got what it takes to become everything you ever wanted to be.”

Then comes the really aspirational part, where we help individuals envision themselves with a degree. “You with a degree has ‘je ne sais quoi.’ That certain ‘something’ that employers love. You know, education?” And it doesn’t hurt that we ever-so-conveniently drop in the fact that you can make $700K more over the course of your career with a college degree.

Father Ad_Park University

So, you still think that ‘Grandma needs a sub for her bridge game’ is a good reason to pass up on college? Yeah. We didn’t think so.


Chief Executive Officer and Founder: Shannon Slusher

Chief Creative Officer and Founder: Darryl Cilli

Chief Creative Officer and Principal: Tammo Walter

Managing Director: Megan Pomplas

Creative Director: David Levy

Associate Creative Director/Copywriter: Christian Sternal

Account Supervisor: Jeremy Groff

Account Executive: Scott Andreen

1:1 MKTG

You’re in a crowded room. Desperate for attention. Ok, maybe not desperate, but you want someone to talk to. You can either: a) Shout ‘hey, you!’ and hope someone turns around, or b) walk up to the most promising candidate, drop their name, and strike up a conversation.

Brands are in the very same predicament, 7 billion times over. The Interwebs have connected people across the world, helping even small companies attract global networks of fans and followers. But in their rush to speak to massive pools of potential leads, too many brands have over-standardized and over-simplified their message.

Now, technology advances have turned the dial again. Personalized brand experiences [think premium services like platinum cards] that used to be reserved for a select few are no longer a perk. They’re a must for any marketer who wants to remain relevant. Amazon is nailing it with personalized recommendations, proving that it’s possible to cater to—even predict—consumers’ tastes. And after 10 years of sliding sale figures, Coca-Cola is seeing a sudden upswing, thanks to a custom can redesign. When you can buy a drink labeled with your own name, or a friend’s, Jessicas and Andrews and Emilys the world over create shareable content, engage on social media, and, of course, keep buying.

We think Coke and Amazon are on to something. In fact, we’ve been doing one-to-one marketing since before it was trendy.

Here are a couple of our favorites.DowntownCrossing A Boston neighborhood branding gig positioned Downtown Crossing as a vibrant community where people come together to meet, live, work, and play. And amid extensive redevelopment, it cloaked unsightly construction work with reminders of real-life intersections, featuring pictures of everyday Downtown Crossing passersby.

BrianaTurnbaugh A highly personalized recruitment effort for Wilkes University called out Briana Turnbaugh and five other high school applicants by name—on highway billboards, in MTV commercials, and other super-public forums. In the process, it turned lots of heads. Hello, New York Times.

In 2015, we’re challenging you to make your audience the hero of the story. Good news for you is that we’re here to help.


We’re not what you would call the warm and fuzzy type, but this time of year, we can’t help but spread good cheer.

For starters, we teamed up to support Philabundance with an office-wide canned food drive. What’s more in the spirit of the season than a cutthroat competition for a good cause? Our 90+ Philly employees, divided into 12 teams, collectively donated more than 830 canned goods, peanut butter jars, juice boxes, and lots and lots [and lots] of ramen packets. [Kudos to the video team, who sealed the win with 232 items.] The feel-goodness continued as a group of staffers donated their time, and their muscles, stocking the shelves of the Philabundance Food Bank with 630+ pounds of food.



For the second year in a row, we’re supporting Tyler’s Hope, a foundation dedicated to raising awareness of Dystonia: a neurological movement disorder affecting the central nervous system. We’re backing Tyler’s Hope founder Rick Staab in his race for the Rare Eagle: Rare Life 2014 Award, which honors those who lead lives of courage, leadership, survival, devotion, character, and heroism with a $50,000 donation to a charity of their choice. We invite you to join the cause and cast a vote.



 And we enrolled in the Adopt-A-Family’s Share Our Shelves program, which partners with local schools in the [Newport Beach] area to coordinate gift collections for families in need. With wish lists in hand for our family’s 10-year-old boy and 8-, 5-, and 1-year-old girls, we hit the stores and snagged personalized stockings, new outfits, books and board games, LEGOs, Barbies, and even bikes, plus a grocery store gift card for a special Christmas dinner.



We’re not telling you this to make you feel guilty. [OK, maybe a little bit.] But before you over-indulge in figgy pudding and over-gift friends and family, remember to give back and pay it forward this holiday season.

Happy Holidays!


You’ve been there before. The guy next to you – he can relate. And those great-great-grandparents you never met but inherited your full head of hair from, even they’ve experienced it. Yep, we’ve all had those ‘AAAH’ moments – some exciting, some relaxing, some aggravating. Turns out, though, we’ve been pronouncing them wrong the entire time.

AAA Mid-Atlantic teaches us that [and another thing or two about goats and overnight guests] in their latest brand campaign, ‘IT’S ACTUALLY PRONOUNCED TRIPLE-A,’ designed to show off the breadth of the brand’s offerings and socialize the answer to so many of life’s utterances: Triple-A.

You see, those trusty roadside assistance guys are actually one of the region’s leading providers of insurance, travel services, car care, and financial. Tired of being pigeonholed, the century-old company wanted to shake things up and attract new, younger audiences – a 160over90 specialty. And what better way to reach millennials, we thought, than a brand campaign filled with real-life, real-funny scenarios?

To pull off this playful campaign concept, we needed a voice. A personality attached to the brand. Someone relatable, who we’re pretty positive has experienced a lot of what we’re talking about, and could drive home (get it?) the new AAA brand story. So when Jim Gaffigan – the funny guy who’s infamous for his love of hot pockets and bacon – signed on, we had our very own ‘AAAH’ moment.

Gaffigan delivers his lines with typical dry wit across a series of branded TV and radio spots, running this very minute throughout the Philadelphia, Baltimore, and Richmond areas. You can see them on your TV set – HD, SD, XD, MD – whatever you’ve got, the commercials will be there (just like AAA.) Or, for convenience, you can view them all in this blog.

And the next time you think your roommate isn’t around but come home to find he’s got a visitor over and your apartment has been turned upside down, or you’ve just arrived on a tropical island for that much-needed vacation, or you’re jamming to the Boyz II Men hit ‘Motownphilly,’ remember – through all of life’s shrieks and shouts, there’s one name that always answers: AAA.


Chief Executive Officer and Founder: Shannon Slusher

Chief Creative Officer and Founder: Darryl Cilli

Chief Creative Officer and Principal: Jim Walls

Chief Strategy Officer and Principal: John Campanella

Creative Director: Sig Gross

Associate Creative Director/Copywriter: Jill Spradley

Art Director: Austin Lotz

Account Director: Paul Gladney

Executive Producer: Tom Ammon

Producer: Nick Pitcavage

Lead Video Editor: Max Paolucci

Production Company: MJZ

Director: Clay Williams