I Have Some Ideas, Again.

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Well, it’s finally happening. The former biggest restroom in Center City former Borders that was located downstairs from 160over90 has a brand new tenant. And as much as we wanted it to be Red Lobster (or Red Lobster’s hip, urban cousin, CitiLobster*), turns out it’s going to be a Walgreen’s. Less exciting, right? Obviously. But! It might be a little more than less exciting, or at least less than the less exciting you thought it might be.

See, it’s not going to be just any Walgreen’s, it’s going to be one of those flagship urban cornerstone prototype super Walgreen’s. And while no one knows exactly what that means they’ll have besides the normal goods and sundries, we’ve sure been doing a lot of guessing. Here are some of those guesses. Keep in mind that we are all very tired:

  • Sushi bar
  • Sushi conveyer belt
  • Shark tank
  • The set of “Shark Tank,” that ABC show that’s still on the air for some reason
  • An organic food section that they’ll try to get people to call WalGREEN’s, but it won’t really catch on. Because am I supposed to yell the second syllable? I don’t understand. You’re not making any sense, WalGREEN’s.
  • WALLgreens, a wall display of walls, although honestly I think they’re going to run into the same issues as with WalGREEN’s.
  • Another, smaller Walgreen’s: Walgreen’s jr.
  • A free-standing Blockbuster
  • A Blockbuster where you can only get the dvds in the mail
  • A whole wall that’s nothing but artisanal nail trimmers
  • A whole wall that’s nothing but that wall from Game of Thrones
  • Ball pit
  • A Rite Aid, but like, cleaner.
  • I dunno, man. I’m just excited to not have to walk to that weird CVS down on 15th to get the Pepto I require due to eating nothing but off-brand Cheddar Bay biscuits for the last three months.
  • Dammit, why couldn’t it have just been a Red Lobster.

 

*the lobster is wearing a fedora. it looks ridiculous.

U(SEE)LA

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Getting into the most applied-to school in the nation is no small feat. We wanted to remind these high achieving, über determined kids that out 100,000 applicants, they had really shone through. A snapshot of their future at UCLA, complete with layers of vibrancy and revealed messages (click the .gif above to see it in action) we welcomed them to the class of doers, leaders and game-changers.

 

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A JOURNEY 200 YEARS IN THE MAKING.

If things seem a little more Hungarian today, there’s a reason for that. Either you’re in Hungary (you’re probably not in Hungary), or you’ve caught wind of the fact that the launch of the House of Zwack in the United States is nearing – It’s Saturday, in fact.*

In case you’re not familiar with HoZ, it’s a group of three liqueurs with a history that goes 200 years deep into Hungary’s past. To help Diageo ready the States for this launch, we created a whole suite of branded assets which all draw from this history, referencing the many stories and characters in the Zwack family.

Posters and other in-store signage:HoZ_posterHoZ_CaseCard

 

A recipe book that weaves together the Zwack story with cocktail recipes: HoZ_Book_1HoZ_Book_2HoZ_Book_4HoZ_Book_3HoZ_Book_5HoZ_Book_6HoZ_Book_7

Barware: HoZ_CuttingBoard

Suitcases for product representatives to carry: HoZ_Tags_8HoZ_Case_1

*unless you’re reading this after Saturday, the 18th. In which case, it was in the past. Hooray! It’s now available at a liquorery near you.

Ambit

A year ago a few bright young architects got together and decided to start a new firm. The firm is a collaboration of multiple talents. Collectively they provide  a single-sourced, range of services tailored to each client. With that in mind they named themselves, Ambit which is Latin for scope or range. 

 

We were tasked with creating a visual identity system for use across business cards, portfolios, proposal templates etc. Keeping in mind the firms mission of a full scope we not only created the base collateral but also considered the range of materials needed for a brand new business venture.

 

This functional approach extended to the site we designed and developed for them. Fully responsive, it gives the partners at Ambit the ability to easily present work and pitch new business on trains, in elevators, airplanes, or even on a job site. Check it out here: ambitarch.com

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UCLA “The Optimists” TV 2.0

It’s not the sheer number of notable alumni or even their profound societal impact that make UCLA’s alumni unique in the world. It’s their full spectrum of accomplishments. This is where it happens first in just about every arena of human endeavors. From the first and only women to be drafted to the NBA to a multiple Oscar and Nobel winners to the first black mayor of Los Angeles—the one thing these incredibly divergent people have in common is their unflappable disposition that they can effect real change.

After the incredible reception of our first TV spot featuring the “Optimists” of UCLA, there was an internal and external outcry to bring to light more of these luminaries. We couldn’t agree more. Here is the second installment of the Optimists campaign featuring a new of selection optimists—from literal game changers like Kareem Abdul-Jabbar and Arthur Ashe to social groundbreakers like Carol Burnett and Tom Bradley. At UCLA it’s not a question of if you’ll make a difference. It’s a question of where.