If you know us, you know we know a lot about the higher ed space. And sports. And CPG.
It’s safe to say we’ve dabbled less in the private equity space. So our Discovery for Riordan, Lewis & Haden (RLH) was as much about exploring the brand DNA as learning about the private equity world.
Turns out that RLH has a pretty distinctive approach to investment. In a highly complicated industry, the best way for them to explain their model and share their 30+ years of business insights with us was through metaphors. Metaphors that likened private equity to everything from navigating new territories to partnership to mountain climbing. And to mixology, insofar as comparing the building of a business to the patience of crafting a fine port.
That stuck with us. So much so, we believed they were a great way to illustrate RLH’s investment approach to others. For this year’s RLH Limited Partners Dinner, which brought some 40 big-name funders to the table, we introduced an intriguing, investment-affirming leave-behind, crafted around those metaphors.
Inside, the partners found:
A Tawny Port
Aged 30 years. Because building a great business is like crafting a fine port—patience and expertise are essential.
A 10 Ft. Rope
Custom-cut, hand-tied, and sourced from a local marine shop. No explorer in the wilds of business should ever be without one.
A Sewing Kit
Assurance that limited partners will remain tightly interwoven with the future of their business as it grows in size and complexity.
An homage to making connections between ideas and individuals, just as a reliable carabiner connects the precise components critical to reaching the peak.
Because in business, it helps to have an experienced guide who has successfully traversed the route numerous times before.
Our Newport Beach team hunkered down in the garage for a day’s worth of arts and crafts, hand-assembling 50 ‘metaphor boxes.’
They turned out pretty well, if we say so ourselves. And even better, the limited partners had great things to say about the keepsake.
- Chief Executive Officer and Founder: Shannon Slusher
- Chief Creative Officer and Founder: Darryl Cilli
- Chief Creative Officer and Principal: Tammo Walter
- Managing Director: Megan Pomplas
- Director of Print Production & Photography: Danielle Rigby
- Associate Creative Director: Bryan Hill
- Copywriter: Nick Micale
- Senior Account Executive: Alicia Wiley
- Project Manager: Alison Carter
- Production Manager: Rebecca Shead