Getting into the most applied-to school in the nation is no small feat. We wanted to remind these high achieving, über determined kids that out 100,000 applicants, they had really shone through. A snapshot of their future at UCLA, complete with layers of vibrancy and revealed messages (click the .gif above to see it in action) we welcomed them to the class of doers, leaders and game-changers.
If things seem a little more Hungarian today, there’s a reason for that. Either you’re in Hungary (you’re probably not in Hungary), or you’ve caught wind of the fact that the launch of the House of Zwack in the United States is nearing – It’s Saturday, in fact.*
In case you’re not familiar with HoZ, it’s a group of three liqueurs with a history that goes 200 years deep into Hungary’s past. To help Diageo ready the States for this launch, we created a whole suite of branded assets which all draw from this history, referencing the many stories and characters in the Zwack family.
Posters and other in-store signage:
A recipe book that weaves together the Zwack story with cocktail recipes: 
Barware: 
Suitcases for product representatives to carry: 
*unless you’re reading this after Saturday, the 18th. In which case, it was in the past. Hooray! It’s now available at a liquorery near you.
A year ago a few bright young architects got together and decided to start a new firm. The firm is a collaboration of multiple talents. Collectively they provide a single-sourced, range of services tailored to each client. With that in mind they named themselves, Ambit which is Latin for scope or range.
We were tasked with creating a visual identity system for use across business cards, portfolios, proposal templates etc. Keeping in mind the firms mission of a full scope we not only created the base collateral but also considered the range of materials needed for a brand new business venture.
This functional approach extended to the site we designed and developed for them. Fully responsive, it gives the partners at Ambit the ability to easily present work and pitch new business on trains, in elevators, airplanes, or even on a job site. Check it out here: ambitarch.com
It’s not the sheer number of notable alumni or even their profound societal impact that make UCLA’s alumni unique in the world. It’s their full spectrum of accomplishments. This is where it happens first in just about every arena of human endeavors. From the first and only women to be drafted to the NBA to a multiple Oscar and Nobel winners to the first black mayor of Los Angeles—the one thing these incredibly divergent people have in common is their unflappable disposition that they can effect real change.
After the incredible reception of our first TV spot featuring the “Optimists” of UCLA, there was an internal and external outcry to bring to light more of these luminaries. We couldn’t agree more. Here is the second installment of the Optimists campaign featuring a new of selection optimists—from literal game changers like Kareem Abdul-Jabbar and Arthur Ashe to social groundbreakers like Carol Burnett and Tom Bradley. At UCLA it’s not a question of if you’ll make a difference. It’s a question of where.
In addition to our consumer work, we count the likes UCLA, Notre Dame and a number of other universities among our clients. In fact, we’ve been working with higher ed clients for almost ten years, meaning that we have a lot of years worth of knowledge to be imparted. Which is why we decided to write a book.
We at 160over90 are proud to announce our greatest, only book yet: “Three and a Tree: How to Take Down Bad University Marketing One Cliché at a Time.” It’s a compendium* of observations and advice on higher ed marketing – what to do, what not to do, what’s been done, what’s been done over and over again to the point where it fails to have any meaning. That kind of thing.
And it can be yours! (Because it’s now on sale.)
For more details, head over to the Three and a Tree website.
Or, if you’ve heard enough and can’t wait to purchase:
If it’s sold out on Amazon, then shoot us a note at threeandatree@160over90.com and we’ll find you a copy. If you already own this book and can’t locate it within your bookshelf, it looks like this:
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