Two Years Later
July 22, 2008 • 10:57 am • POSTED BY Jim WallsSo you may have gathered from previous posts that we’re doing some pretty exciting stuff in collaboration with the City of Boston and Mayor Thomas Menino in coming up with a strategy to revitalize their downtown, which has been known for generations as Downtown Crossing.
A little less than two years ago, we teamed up with some very talented urban planners, a retail specialist, traffic experts, and pedestrian specialists to study the area and come up with a long term plan to turn Downtown Crossing into a true, vibrant urban neighborhood. Well, last week, the City revealed the summary of our 300-page technical report entitled “A Crossroads for a Crossing,” and I don’t mind saying that it’s a much different take on the bland executive summaries most municipal organizations publish. Thanks to the Boston Redevelopment Authority for having the vision to put this out, and let’s hope this leads to greater things for Boston. (And look for more to come.)
You can download the whole thing as a PDF (or just view it online) here.
Kudos to designers Adam Flanagan and Jenn Miller, copywriter Brendan Quinn, account manager Dan Giroux, photographer Joshua Dalsimer, and illustrator Ytje.
You guys will definitely be needing about 15 more permanent kiosks to accomodate the current kiosk owners you seem to have forgotten about. You know , the ones who aren’t food vendors. The ones who have been here for like 20 years. What about them?
Thanks for your comment, but we were the marketing agency hired to conduct a marketing and branding strategy. For questions regarding the kiosks or pushcarts, you should probably get in touch with the Downtown Crossing Partnership.
But in that “magazine” above there is a recommendation slamming the food vendors, not mentioning all the great merchandise vendors, not showing any pics of them at all and pretty much only recommending 4 permanent kiosks. What’s up with that? Where did you suggest they go? These 4 that is? Will there be room in Disneyland for small businesses that aren’t as established? I wonder what the boutiques you envisioned will be paying per square foot? The property owners aren’t making it affordable now What about when this is all done?
I wonder why they aren’t trying to bring people downtown now? It seems they only care about two years from now when the building is done being built. Pretty short sighted I think.
and there’s still major gang activity and drugs thats rampant down there.
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