Now That’s What I Call Copywriting, Volume 1

While cruising around some web design sites–where engaging copywriting seemingly ranks somewhere near saturated fat content on some of the sites’ lists of priorities–I was pleasantly surprised to discover this wonderfully written and truly inspiring site, GirlEffect.org. Here’s a preview of the main video on the site, but I encourage you to visit the site, read around and hopefully consider donating in order to help girls in developing countries.

Of course, perhaps I’m getting a bit mushy in my old age, as I have a six month-old girl at home, who is thirty-seven types of adorable and will surely take over the world in the next two dozen or so years. But I reckon this site will help you rethink the potential of young girls around the world.

Well done, Weiden + Kennedy and Grow Interactive.

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