Sometimes I Rhyme Slow, Sometimes I Rhyme Quick.
September 30, 2008 • 12:06 pm • POSTED BY Adam Flanagan
It’s pretty much the same at every agency, clients want stuff by yesterday. We’re approaching the holiday season, as bleek as it seems there’s still advertising to be done, and that means quick turn-arounds and tight deadlines. It actually doesn’t change much throughout the entire year, which leads me to wondering, why do we always do everything so quickly, and what’s at risk when we need it ASAP?
I’ve been a fan of strategic planner, Russell Davies, for awhile now. He always has great insights into strategic planning, which everyone at 160over90 does quite a bit of, even if it’s not in their job title. Watching the current economic situation over the last week Davies’s post about Fast Strategy seems incredibly appropriate. He even links to a great article over at The Atlantic regarding McCain’s own confusion on tactics versus strategies. A great lesson to be found in both of those articles.
[...] banana, or the standard cheese steak. The perceived trade-off seems to fall in line with a fundamental graphic design theorem—fast, cheap, or good: pick two. But you’re not one to let fundamental theorems rule your [...]