One Interesting Beer Campaign

October 29, 2008 • 12:46 pm • POSTED BY Adam Flanagan

Last night I was watching some TV around midnight and I caught a very interesting TV show, or informercial, or maybe it was just a half-hour long TV spot. It was part of the new campaign for Dos Equis, entitled The Most Interesting Man in the World. I’ve been seeing the out-of-home print ads on bus stops, and kiosks around NY for the past few months. They’ve got great copy writing, and being a man who considers himself fairly interesting and having a beard, I was very intrigued by this campaign so I had to find the TV spots on YouTube, and look up the web site.

All of that stuff is great, but what surprised me was the contest they’re putting on to find the Most Interesting Assistant to the Most Interesting Man, which is a reality-based TV show on the MOJO HD cable channel. I thought it was a very unique use of media buying, read more about all the media placement over at Mulitichannel.com. Mojo even sandwiched the Dos Equis show between two pieces of original programming that nailed the target audience perfectly, it was between Dr. Danger and Survival School.

Check out more of the TV Spots after the jump.

Here’s the TV show.