When Unintentional Billboard Irony Ensues

January 28, 2009 • 12:08 am • POSTED BY Jim Walls

Touchdowns as often as we do, indeed. The copywriter of this AirTran billboard on I-95 should win a Cleo or Obie or Addy or something for his/her:

a) subtle commentary on the fragile state of our airline industry.
b) brilliant foreshadowing of the ultimate futility of the 08/09 Philadelphia Eagles.
c) ironic take on our society’s utter disregard for any adherence to simple English grammar.

Bonus points for spending most of the campaign budget on the pandering use of a largely unpopular Philly athlete, but not having quite enough to actually feature him in an Eagles uniform—forcing the art director to add the “McNabb” tag so people driving by would know who the hell AirTran is employing in a transparent attempt to ingratiate themselves with the locals.

For the record, McNabb averaged 1.4 touchdowns per week this regular season. I don’t know about you, but if AirTran can manage to “do” at least as many successful touchings-down each week, why, they’re my new airline of choice!