Dan Ariely: Tendencies of Irrational Behavior

January 30, 2009 • 10:56 am • POSTED BY Jim Walls

For many copywriters, writing a call-to-action is a matter of slapping a 1-800 number and a Web address at the end of the work and calling it a day. But Dan Ariely, a professor of behavioral economics at Duke shows how it can be elevated to a psychological art form.