De’Longhi Artista Series

March 23, 2009 • 4:28 pm • POSTED BY stephen penning

Throughout its 107-year history De’Longhi has brought great design to the masses. Long before there was Target, there was Treviso, the city in northern Italy where both Benetton and De’Longhi originated. It is here that a team of designers create products that express De’Longhi’s dedication to function, style and innovation.

Over the course of the last year we’ve been working in partnership with De’Longhi to reintroduce their brand to the U.S. market. High points have included the creation of a new Web site, a fourth quarter campaign in 08 targeting major metro areas and the creation of their first U.S. TV spot in nearly a decade.

Now, for the first time in the company’s history, we’ve invited designers from varying disciplines from around the globe to partner with De’Longhi. Their art has been laser-etched onto an extremely limited run of Perfecta espresso machines to create the first edition De’Longhi Artista Series.

Participating designers include: Nicole Miller, Mike Perry, Michele Toffalori, Maria Vittoria Benatti, Jonathan Calugi, Mario Hugo, Damien Correll and Kristina Collantes.

The rare machines will be auctioned to the public online, with proceeds benefiting Oxfam America, an international relief and development organization dedicated to the fight against poverty and social injustice.

More information on the De’Longhi Artista Series can be found here.