Comments on: Blimey London Advertising http://www.160over90.com/blog/2009/03/24/blimey-london-advertising/ Boomerang Table : 160over90 Tue, 09 Mar 2010 21:31:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: A.Faith http://www.160over90.com/blog/2009/03/24/blimey-london-advertising/comment-page-1/#comment-1101 A.Faith Mon, 30 Mar 2009 17:19:27 +0000 http://www.160over90.com/blog/?p=2378#comment-1101 I would have to agree with Smoke Break. I lived in London for 6 years and just moved back to the States (S. Jersey). I work in marketing as well and even though I love (and miss) the intellectual level of the advertising over there, I have to say it really starts to wear on you on a day to day basis. Riding the tube to work for an hour each way everyday made me wish upon the gray skies for a blank white wall I could stare at to rest my weary eyeballs. Perhaps because of the industry I work in I was more sensitive to the flashing ads and the advertisements stuck in every nook and cranny of the public streets. At the end of the day it makes you feel used and trapped. Being unable to escape the constant barrage means that you become less receptive to the interesting and thought provoking advertising you SHOULD be paying attention to. I definitely think there are some responsible and innovative ways of going about pursuing new advertising mediums. Unfortunately most companies that can afford to venture down these routes tend to care more for profit than art. Be careful what you wish for! I would have to agree with Smoke Break. I lived in London for 6 years and just moved back to the States (S. Jersey). I work in marketing as well and even though I love (and miss) the intellectual level of the advertising over there, I have to say it really starts to wear on you on a day to day basis.

Riding the tube to work for an hour each way everyday made me wish upon the gray skies for a blank white wall I could stare at to rest my weary eyeballs. Perhaps because of the industry I work in I was more sensitive to the flashing ads and the advertisements stuck in every nook and cranny of the public streets.

At the end of the day it makes you feel used and trapped. Being unable to escape the constant barrage means that you become less receptive to the interesting and thought provoking advertising you SHOULD be paying attention to.

I definitely think there are some responsible and innovative ways of going about pursuing new advertising mediums. Unfortunately most companies that can afford to venture down these routes tend to care more for profit than art.

Be careful what you wish for!

]]> By: Smoke Break http://www.160over90.com/blog/2009/03/24/blimey-london-advertising/comment-page-1/#comment-1078 Smoke Break Tue, 24 Mar 2009 19:18:13 +0000 http://www.160over90.com/blog/?p=2378#comment-1078 I actually think the opposite needs to happen. Take a look at the work of Gregor Graf ( http://www.gregorgraf.net/ ) for instance, click on the link "hidden town", and tell me that you wouldn't love to live in such a world. Especially in a city like Philadelphia that has such awesome history and architecture, I think that the public should embrace the natural aesthetics of the city and do all it can to prevent the cluttering of the visual landscape with temporal signage backed by financial motives. I mean, if wanna have an executional advertising arms race with Europe, that's cool, but I'd much rather do without it. Lessons can be learned from Sao Paulo. However I do understand the other side of it. For instance if Septa can increase ad revenue and then funnel those returns into infrastructure. The question from my point of view would be why does Septa need this money? Perhaps that's a better problem to solve than simply where we can paste more messaging. I actually think the opposite needs to happen. Take a look at the work of Gregor Graf ( http://www.gregorgraf.net/ ) for instance, click on the link “hidden town”, and tell me that you wouldn’t love to live in such a world. Especially in a city like Philadelphia that has such awesome history and architecture, I think that the public should embrace the natural aesthetics of the city and do all it can to prevent the cluttering of the visual landscape with temporal signage backed by financial motives. I mean, if wanna have an executional advertising arms race with Europe, that’s cool, but I’d much rather do without it. Lessons can be learned from Sao Paulo.

However I do understand the other side of it. For instance if Septa can increase ad revenue and then funnel those returns into infrastructure. The question from my point of view would be why does Septa need this money? Perhaps that’s a better problem to solve than simply where we can paste more messaging.

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