Comments on: What The Jersey Shore’s Mike “The Situation” Sorrentino Can Teach You About Branding http://www.160over90.com/blog/2010/01/25/what-mike-the-situation-sorrentino-can-teach-you-about-branding/ Boomerang Table : 160over90 Wed, 08 Sep 2010 05:56:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: jwoww playboy http://www.160over90.com/blog/2010/01/25/what-mike-the-situation-sorrentino-can-teach-you-about-branding/comment-page-1/#comment-3677 jwoww playboy Wed, 18 Aug 2010 21:33:45 +0000 http://www.160over90.com/blog/?p=5094#comment-3677 im a part time actress and i have been studying theater at NYU. anyway, i really want jwoww on the Jersey Shore, id love to get my start on a tv show like that im a part time actress and i have been studying theater at NYU. anyway, i really want jwoww on the Jersey Shore, id love to get my start on a tv show like that

]]> By: fauverism http://www.160over90.com/blog/2010/01/25/what-mike-the-situation-sorrentino-can-teach-you-about-branding/comment-page-1/#comment-2845 fauverism Thu, 01 Apr 2010 02:40:52 +0000 http://www.160over90.com/blog/?p=5094#comment-2845 yes there are very similar parallels to the ad ag world. good call. easy? yes. too easy? no. oh but wait you made it into a list. easy. but i have to say 1st attention call to jersey shore and advertsing. good show. now get that stupid wp plugin smiley face off your site that is right next to SUBMIT COMMIT. nah leave it. easy. yes there are very similar parallels to the ad ag world. good call. easy? yes. too easy? no. oh but wait you made it into a list. easy. but i have to say 1st attention call to jersey shore and advertsing. good show. now get that stupid wp plugin smiley face off your site that is right next to SUBMIT COMMIT. nah leave it. easy.

]]> By: Carl http://www.160over90.com/blog/2010/01/25/what-mike-the-situation-sorrentino-can-teach-you-about-branding/comment-page-1/#comment-2838 Carl Tue, 30 Mar 2010 14:39:23 +0000 http://www.160over90.com/blog/?p=5094#comment-2838 Um, wow. I am not sure I know what to say. If this is a joke, then bravo. I already assumed you guys had a great sense of humor. If you are being serious, I would like to make a counterpoint, which is one of the points Neumeier makes in his book "The Brand Gap;" frequency versus relevancy. Sure, The Situation may know washboard abs, spray tan so thick you could peel it off, and hair gel that's probably leaked into his brain, but does he know why it's important to me, (or more importantly why it's not important to me)? Unfortunately, Mike falls under the ever-traveling carnival that is MTV, who, ever since the mid 90s has, in my mind, struggled to throw everything at youth that it can and as fast as they can. Great analysis, though. Now get started on Heidi Montag. Um, wow. I am not sure I know what to say. If this is a joke, then bravo. I already assumed you guys had a great sense of humor. If you are being serious, I would like to make a counterpoint, which is one of the points Neumeier makes in his book “The Brand Gap;” frequency versus relevancy. Sure, The Situation may know washboard abs, spray tan so thick you could peel it off, and hair gel that’s probably leaked into his brain, but does he know why it’s important to me, (or more importantly why it’s not important to me)? Unfortunately, Mike falls under the ever-traveling carnival that is MTV, who, ever since the mid 90s has, in my mind, struggled to throw everything at youth that it can and as fast as they can.

Great analysis, though. Now get started on Heidi Montag.

]]> By: Gigi http://www.160over90.com/blog/2010/01/25/what-mike-the-situation-sorrentino-can-teach-you-about-branding/comment-page-1/#comment-2837 Gigi Tue, 30 Mar 2010 14:28:15 +0000 http://www.160over90.com/blog/?p=5094#comment-2837 Hilarious, yet so true. “The only thing we care about is gettin’ girls & going to the gym.” Indeed, Mike. Indeed. Hilarious, yet so true.
“The only thing we care about is gettin’ girls & going to the gym.” Indeed, Mike. Indeed.

]]> By: Sweet Tweets: Design Resources of the Week #34 http://www.160over90.com/blog/2010/01/25/what-mike-the-situation-sorrentino-can-teach-you-about-branding/comment-page-1/#comment-2627 Sweet Tweets: Design Resources of the Week #34 Sat, 06 Feb 2010 16:45:46 +0000 http://www.160over90.com/blog/?p=5094#comment-2627 [...] What MTV’s show The Jersey Shore can teach you about branding “Branding can be a vague, nebulous concept to folks, particularly clients. We often try to teach them the value of building a strong brand by citing great ones that already exist. Unfortunately, we tend to fall back on a small list of great brand case studies, such as Apple, Nike, Harley Davidson, and a few others.” [...] [...] What MTV’s show The Jersey Shore can teach you about branding “Branding can be a vague, nebulous concept to folks, particularly clients. We often try to teach them the value of building a strong brand by citing great ones that already exist. Unfortunately, we tend to fall back on a small list of great brand case studies, such as Apple, Nike, Harley Davidson, and a few others.” [...]

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