Loyola University Maryland

January 26, 2010 • 5:16 pm • POSTED BY Dan Shepelavy

Loyola University Maryland hired us to do a whole magilla, top to bottom, rebranding of the entire institution. Early on in our discovery process, we came across a phrase – “Strong truths well lived” – Loyola’s motto. Stirring and profound, and if you’ll excuse the “advertising,” a righteously killer line. It also happened to hold the key to what distinguished Loyola.

It describes a very particular culture: morally engaged, smart, rigorous,  passionate, and with a real zest for life. That culture and environment produces a very specific graduate… intellectually supple, sophisticated, ethical, worldly – along w/ something less tangible – this ability to “see the matrix.”  That is, to discern the essence of a situation and act on it… that character of the graduate became the essence of the brand.  Translating that for each division of the school was a blast. For the undergraduate brand, we drew inspiration from some left of the dial fashion and snowboard catalogs with a healthy dollop of indie magazines thrown in… for the new School of Education, we created bold pop, inspirational manifestos… for the College of Arts and Sciences, a clean, elegant, modular brand…. and for the Sellinger School of Business, an elevated editorial tone inspired by outfits like the Economist and Monocle.

We just finished laying the foundation of the brand and built its major pieces. Check out the case study here…