MEDALIST

March 15, 2010 • 11:45 am • POSTED BY Dan Shepelavy

Think of it this way…if Medalist was a band, I’d like to think they’d be Cheap Trick. Direct and intense with just enough humor and art to make you realize how well made and smart it really is….

Medalist is a small, smart outfit out in Reading, PA. They have a technology that does this thing, and does it really well…it’s a fabric, SilverMax, that eliminates/controls scent and body temperature. And weighs next to nothing. And is comfortable. The apparel is used by hunters, cops, firemen, and performance athletes. Oh, and astronauts! And anyone else who puts it on- regular folk, expecting moms, construction workers, etc…It works exactly as described, and it’s the best.  And they need a brand.

So the brand we built is as direct and unfussy as the product. What do hunters, cops, firemen, and performance athletes have in common?  They are demanding, passionate experts. And when they do what they do, they are defined by moments. The score, the count, the save, the rescue. Straight as pie. Just make it count. Same thing with the work. Great headlines, powerful type, epic photography, bold intense color palette – same thing.  Just simple, classic advertising done with passion and chops. Check out the work here.