Spartans Will…Advance to the Final Four?
March 26, 2010 • 11:27 am • POSTED BY brendan quinnOur friends at Michigan State University are basking in the glow of one of the NCAA tournament’s greatest finishes of all time, when the awesomely named Korie Lucious hit a buzzer beating shot that put the Spartans in the Sweet Sixteen and gave them another epic achievement in their storied sports history.
But here’s the thing:
Michigan State does amazing things all the time that have nothing to do with a ball and a hoop or linebackers and shoulder pads. It’s a genuinely awe-inspiring place, where its people combine brilliant minds with a roll-up-your-sleeves Midwest work ethic to create solutions that change the world for the better. We’re rolling out an ad campaign with MSU that features this TV spot, which shows the potential that exists at the beginning of every day on MSU’s massive campus:
Hopefully you enjoy it. And hopefully we all enjoy another Spartan Final Four appearance after this weekend.
Signed,
A Penn State grad who’ll give credit when it’s due
[...] you may recall, we debuted components of the new brand and advertising campaign we created for Michigan State University [...]