Ludacrisps

April 2, 2010 • 4:04 pm • POSTED BY stephen penning

Do you believe in buried treasure? I didn’t either. Then yesterday on my walk home from work something on the ground caught my eye. A diamond? No. A shiny quarter? Nope. This item was a combination of two amazing forces – too good to be true. In fact, when I picked it up I expected to be on the receiving end of an April Fool’s joke. But after examining this item, and realizing that my hand was not in fact covered in dog feces, I found that I was in possession of something miraculous.

This item was a bag of Rap Snacks. A .875oz., 25-cent bag of ‘Bar-b-quin with my Honey’ Flavored Chips. Rap Snacks combines the image of hip-hop artists with the salty deliciousness (the BBQ have 200 mg of sodium per serving) of a variety of potato chip flavors. But the most amazing thing about Rap Snacks is the seemingly incongruous relationship between the artist endorsing the snack, the name of the chip and the messaging that appears on the bag. For example:

Murphy Lee
Pimp Education
Red Hot Riplets

Dirt McGirt
Think Responsibly
Sour Cream & Onion

Stat Quo
Pursue Your College Degree
Sour Cream & Cheddar

Baby
Stay Away From Guns
Bar-B-Quin’ with my Honey

Pretty Willie
Love Your Neighbor
Salsa Cheese

I would have loved to have been part of the discussion where they came up with these groupings. I wonder which groupings didn’t make the cut? Or could you imagine being on the conference call where they contacted Murphy Lee and asked “How do yo feel about Red Hot Riplets?”

Rap Snacks – you are my wildest marketing dream.