The Holy Growler
April 19, 2010 • 12:20 pm • POSTED BY Cory McCall
Our lives are marked by a series of milestones. Pivotal points where the way we live our life changes from that moment forward. Here’s a quick rundown of some of mine: Marriage. Job. House. Kid. Move. Job. Kid. Hawthornes. What is a Hawthornes? It’s a beautiful new invention known as a beer café and about five months ago it opened around the corner from me. Now a beer café is exactly what it sounds like. Awesome. A lovely little bistro with over 1,000 beers from around the globe that you can either enjoy there or take with you. Most of these 1,000 beers come in bottles that you can peruse through the glass doors of the seven large beer fridges, conveniently categorized by geography. But then there is the growler altar, sitting humbly by the fireplace, hissing sporadically as one of the beer wizards turns mysterious dials and knobs before emerging with a glowing amber jug filled with some new unusual beer. A chalkboard lists the 10-12 daily offerings from true craft breweries that obsess over the quality of their hops and grains. Often these beers are seasonal, small-batch brews with ABV’s ranging from 6.5% to 13%. A growler, which is 64 fluid ounces to us non-metrics, can cost anywhere from $12 to $34 to fill depending on the beer.
Now here is the important part: Normally your first growler requires an initial $15 investment for the vessel, which you then keep and bring back for refills. However this Tuesday, April 20th your growler is free. Hawthornes is hosting one of its many beer-tastings events, this time with Boulder Beer. Just fill your growler with your favorite Boulder brew and you gain free membership to the growler club. There really is a club—your 20th growler is free. This is your moment to jump. It seems like a no-brainer. Otherwise you’ll just have to listen to me and Dan Shepelavy wax on about our growlers with way too much emotion and enthusiasm than is appropriate.
Hawthornes Beer Cafe
Boulder Keep the Growler Night
Tuesday, 4.20, 7-9 PM
mmmmm… growlers. I was introduced to the delicious growler by one of your other clients – Iron Hill Brewery. I am also in agreement that there is something sublime about the idea of a beer cafe… My husband and I miss living in the city – many an afternoon was spent at Monks, tasting delicious brews from around the world… we look forward to the day when school district rankings are no longer a factor in our geographic choices so we can move back downtown…
As a traveler, I find this promotion to be a figment, i.e., bullshit, much like the fabled “shrimp cocktail” offered to 160over90 staffers on a lazy Friday. The fact that this is a “4/20″ promotion as well raises my suspicions. Shenanigans, through and through.