Are We Over-Thinking This Whole Advertising Thing?
July 23, 2010 • 2:18 pm • POSTED BY Brian TennysonCongratulations, you have successfully produced the worlds most annoying ads. These offend me not only as a person in the field of advertising, but as a human being with moderate intelligence.
I am talking about the new ads for Quizno’s. If you haven’t seen them, turn down your volume, cover your eyes, and press play below.
We spend a good deal of time and effort here coming up with campaigns that are (1) based in truth, (2) relevant to the audience, and (3) accomplish measurable goals. Even with those logical rules, a majority of our ideas get shot down for one reason or another. I would love to have been a fly on the wall when this was presented to hear the reaction from Mr. Quizno. I imagine it was something along the lines of “I like the concept in which you include the most annoying audio track ever with visuals that look like a nightmare I had when I was 8. I think this will sell a ton of sandwiches.”
The only thing that would be more annoying about them is when they make it to the web. Where is that close button?
definitely inspired by the ever-popular b3ta.com. it’s the right audience and everything. here’s an example: http://www2.b3ta.com/singing-kitten/ i was never a fan of b3ta’s stuff (i, too, find it annoying), but it’s the first thing that came to mind.
While I agree that these ads are perhaps not art, or particularly good, they worked for me – I never really noticed Quiznos before, until the ads where the spongmonkeys sing about Quiznos having a pepper bar. My hubby and I sing that song whenever we pass a Quiznos, and if it’s lunchtime, we’ll often stop in despite other choices in the immediate area. They got me to buy sandwiches… but better yet, they got me to notice Quiznos in general.
eat quiznos suhhhhhhhhhhhhbs.
subs are ah dahhhhhhhhhhhh-ler off.
While I completely understand the appeal of the Spencer Pratt theory that no exposure is bad exposure, I just dont agree with the fact that remembering something makes it successful.
Then again, they did get you to eat there, so maybe we are overthinking…
You (and I) are not their target audience; the /b/tards and b3ta generation is. My kids (ages 13 and 16) love these ads, because they look and sound like the kind of goofy and intentionally grating stuff they love online.
I’m just waiting for a fried chicken chain to pick up the rights to the Chicken Song. (http://www.youtube.com/watch?v=QZ1x2rcX76Y)