Michigan State TV

March 2, 2011 • 6:36 pm • POSTED BY brendan quinn

There are nearly 500,000 Michigan State Spartans around the globe. That’s a hair more than the population of Kansas City, and a shade less than Atlanta (must be all those real housewives).

Those Spartans have a huge impact on all seven continents, as they not only have the intellectual firepower of one of the best universities in the country, they also have an ingrained Midwestern work ethic that works tirelessly to solve some of the world’s most challenging problems.

So how can you show the combined impact of almost half a million hardworking people all around the world in 30 seconds? We focused on that hands-on approach.

This spot debuted this past weekend on ESPN, and that was possible because of a great crew and client:
Agency peeps:
CCO: Darryl Cilli
ECD: Jim Walls
Director of Client Services: David Burden
CD: Brendan Quinn
Art Director: Dan Blackman
Copywriters: Kyle Arango, Brad Failor
AE: Ryan Brown
Director of Production: Rosemary Fahmie

Director:
Branson Veal/Uncle Bob

Like the Spartans themselves, we worked damn hard on the spot–and like the Spartans, we had a little fun along the way. Take a look at some outtakes from the shoot over on the 160over90 facebook page (which, by the way, you should join).