Archive for April, 2011

Truth in Advertising (Euphemisms)

Anyone in the agency business for more than a few minutes has heard or uttered the phrase “Imitation is the sincerest form of flattery.” at least once. This gem, from non-ad-guy Charles Caleb Colton is right up there on the agency dogma list with “Everything good has been done before.” (a variant of Goethe’s “Everything has [...]

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