#TheFireRises

May 20, 2011 • 1:02 pm • POSTED BY Mike Medoro

I don’t know if anyone followed the The Dark Knight viral campaign a few years ago, but it was pretty awesome. An entire viral marketing campaign was developed for the movie that included promotional websites and trailers highlighting screen shots of Heath Ledger as the Joker

Looks like today, another viral campaign was started for the Dark Knight Rises which comes out next year. If you tweet the hashtag #thefirerises it will reveal a promo photo here www.thedarkknightrises.com/image.html that is made up of everyone’s profile picture on Twitter.

Read about how it was figured out here:
www.superherohype.com/news/articles/167341-activity-on-the-official-the-dark-knight-rises-site