Archive for the ‘Advertising’ Category

New Loyola Piece Drops— On Newsprint!!!

Loyola University Maryland is quickly becoming my favorite client to work for. They are always open to trying something new and different. We recently completed a double-edition Sophomore/Junior Search Piece, and if all goes according to plan, it’s going to totally blow some high schoolers’ minds. Or at the very least, get them thinking about [...]

Design happy.

Can happiness be visualized through design? How can design and creativity evoke happiness? And in the age of tongue-in-cheek visual media and mass advertising, do representations of happiness have to be so cynical?
I recently stumbled upon this interesting TED talk, in which graphic designer Stefan Sagmeister discusses the ways that design can portray happiness, and [...]

No Reservations about product placement?

When Trump trots out a CEO of some has-been company like Sears on Celebrity Apprentice, we don’t bat an eye as the suit launches into some canned speech about how Craftsman has always stood for quality and value and blah-blah-blah while Larry Wilcox and Dr. Ruth run off to write a commercial about crescent wrenches. [...]

Plan Toys

Check out that toaster! These are prime example of the work of a fab outfit called Plan Toys. Based in Thailand, they are the worlds largest manufacturer of recycled toys. Totally green, committed to sustainable wages, the outfit is a model of vision, conscience and aesthetics. Everything they make is made from rubber-wood trees to [...]

Loyola University Maryland

Loyola University Maryland hired us to do a whole magilla, top to bottom, rebranding of the entire institution. Early on in our discovery process, we came across a phrase – “Strong truths well lived” – Loyola’s motto. Stirring and profound, and if you’ll excuse the “advertising,” a righteously killer line. It [...]

Avatar for the ages…

http://tinyurl.com/ydt84q9 Fantastic interpretation of Avatar. Navigates beyond facile left, right, and art-movie snob snarks and jabs (hippie! anti-capitalist! noble savage! simplistic story! cats!) etc… and makes a case for it as a superlative fable – a new and worthwhile addition to the tradition of stories we tell ourselves to make sense of the universe and [...]

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