In 1989, things began to change. Jeff Yokohama, the visionary behind 80’s brand Maui & Sons, recognized a trend developing within the action sports apparel market. Enter Pirate Surf. Rebellious, reckless, rough around the edges, BOLD, the line was right on point with the times. Anti-Establishment was in the air, and the counter culture grunge [...]
For me, surfing, its the fountain of youth, my exercise, and the best therapist in the world. It’s a part of my every day life. As I have gotten older, my family has grown, and work taking more of a priority, I find the opportunity to paddle out less and less. So when Hang Ten [...]
This past spring, the fine folks at the Mercedes-Benz AMG Driving Academy were gracious enough to send some of our team to experience a day at the race track, where we got to drive 500-plus horsepower cars around the famed Road Atlanta track, while professional race car drivers taught us how to drive like stuntmen, [...]
“From the CEO to the stock boy, everyone who picks up a stick at Maverik Lacrosse has actually picked up a stick. Every piece of gear we build starts with 28 NCAA All-American, 10 NCAA Championships, 21 MLL All-Stars, 7 Team USA Players, 10 MLL Championships and 3 All-World Players-–and those are just the guys [...]
I’m proud that I remember a time when McDonald’s advertising was this Sid-and-Marty Krofft trippy. Via Time: Also: I’d like to shake hands with the copywriter who named the Lone Jogger. I hope they reveal in the final season of Mad Men that it was Don Draper’s last hurrah.
It’s been a crazy summer at 160over90. There’s been miles of travel (what’s up Los Angeles, London, South Bend), plenty of fun, and a lot of great work, thinking, and collaboration. But before we leave the dog days of summer behind (it’s been one of the hottest Philadelphia summers on record) we wanted to share [...]
