Fresh off of my most recent semester at Temple and my course in Consumer and Buyer Behavior, I have gained some insight into both the purpose and the importance of Brand communities in today’s world. As we all know, it is vital to stress the connection between a specific brand, individual identities as well as [...]
This week the unique antics of the Wilkes University Colonel mascot were recognized by the Times Leader, a daily newspaper based in Wilkes-Barre, PA. As we first shared last month, this spring the Colonel traveled throughout Northeastern Pennsylvania to surprise individual high school seniors and showcase the Wilkes educational philosophy of personal attention. Check out [...]
I know someone who owns one of those ubiquitous “Signs by Tomorrow” shops. I imagine the signs are affordable, and strip mall small business owners probably spend as much time there as they do their local Kinko’s or Staples. The signs are pretty utilitarian, of course: plain, plastic signs with plain, plastic typefaces, and—for a [...]
Recently I’ve been noticing a montage trend in commercials. Nike, Gatorade, Bing, and GM have all been using it. Part of me wonders if it is related to the economy. Maybe it is cheaper to buy a whole bunch of stock clips and string them together than it is to produce a commercial from scratch. [...]
While the employees of 160over90 may not officially hold the world record for highest jump, neither does the man who actually has the unofficial highest vertical jump. Yan Zhi Cheng, a Chinese Acrobat, holds the unofficial record with a whopping 96.9 inches in 1988. To learn more about other records and brush up on your [...]
Over the years we’ve had many wardrobe face-offs here at the agency. This post is the first of what hopefully will become a series “Who Wore it Better”. Enjoy the fashions of 160over90.
