Archive for the ‘Advertising’ Category

Greetings from 160over90: We Made This

Hello to all the new readers and subscribers who’ve come by over the past few days. For those of you visiting from one of our friends’ sites, we are 160over90, a branding agency in Philadelphia, and this is our Boomerang Table, where we store all of our heirloom ephemera. This blog isn’t all we do. [...]

The 50 Dollar Logo Experiment

A couple of weeks back, Forbes ran a little article deeming graphic design “a snooty business,” before profiling a site called CrowdSpring where clients go to throw spec logo projects to a pool of 13,000 Photoshop jockeys. The winning design gets about $200 or so, the rest go back to their day jobs. For some, [...]

The Cost of New

“If a major project is truly innovative, you cannot possibly know its exact cost and its exact schedule at the beginning. And if in fact you do know the exact cost and the exact schedule, chances are that the technology is obsolete.” Joseph G. Gavin, Jr., former Grumman president, discussing the design of the Grumman [...]

Double the Love from HOW

The April issue of HOW Magazine (which hits newsstands next month) features winners for the 2009 International Design Annual Competition. 160over90 is recognized twice, earning awards for the agency brochure and WHYY posters. Props to everyone who worked on these projects!

Free Overnight Shipping for Life from Zappos.com

Zappos, a company that totally gets how to market itself mostly through word-of-mouth and the best customer service in the world, is offering free overnight shipping for life if you sign up at here. Get on the good foot, though, this offer ends at noon PST today.

Andrew Wyeth and John Updike: Convergences

1. Andrew Wyeth and John Updike seemed to have a preternatural communion with the fundamentals of their art. Updike apparently brokered a separate and special understanding with the English language. Wyeth seemingly could will individual bristles to do his bidding in a brutally unforgiving medium awash with chance and accident. 2. Both were, fundamentally, sophisticated [...]

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