For many copywriters, writing a call-to-action is a matter of slapping a 1-800 number and a Web address at the end of the work and calling it a day. But Dan Ariely, a professor of behavioral economics at Duke shows how it can be elevated to a psychological art form.
Touchdowns as often as we do, indeed. The copywriter of this AirTran billboard on I-95 should win a Cleo or Obie or Addy or something for his/her: a) subtle commentary on the fragile state of our airline industry. b) brilliant foreshadowing of the ultimate futility of the 08/09 Philadelphia Eagles. c) ironic take on our [...]
I haven’t even collected my thoughts on the passing of Andrew Wyeth and now this… John Updike was among my very, very favorite writers. He wrote with a breathtaking dexterity and admirable directness, very often about two of my favorite things: art and women. More in tribute and thanks, later.
De’Longhi came to us months back looking to raise brand awareness, increase traffic to their web site and bump sales. Check this out to see how we did it. Be sure to watch the high quality version. Kudos to the team that put this together: Art Direction & Design: Kelly Dorsey Motion Graphics & Editing: [...]
After being canceled twice, the punk rock flea market has finally found a venue and will be taking place this Sunday at the Electric Factory. Copied below is a letter from Sean Agnew, the man behind R5Productions, with all the juicy details. As a short note, the PRFM is an awesome place to go, walk [...]
R.E.M. |MTV Music I sort of blame myself for all the hysteria going on in the press right now about the economy, the automotive industry, the publishing industry, you name it. As many of you know I went on a bit of a rough patch bender early last year, and well, since then the world [...]
