///////// elo kiddies! ////// here’s this year’s kaleidoscopic musical cavalcade! ////// BONUS! DOWNLOAD the 2008 For Your Pleasure mixtape HERE ///// 1. Stew: Passing Strange This years musical highlight, bar none. The best kept secret in songwriting genius, Afro-baroque pop smarty pants Stew takes a bright bow in the klieglights of Broadway for his debut [...]
New from our crew at 160over90: In Treviso, Italy, a team of skilled designers and engineers spend their days obsessing over the two ounces of espresso you receive from one of their machines. In De’Longhi’s first spot in the US in almost a decade the brand is reintroduced by depicting one of these designers transporting [...]
So we had an opportunity to work with Martin Sheen this afternoon on a TV spot. What a nice guy, as well as a damn fine American and one of my personal humanitarian heroes. I wish I had just had one of this man’s cojones. Of course, there’s his body of acting work, too: “Badlands,” [...]
Just stumbled upon this really fun Ikea site. Upload your own music, then switch between rooms and watch these people dance. Nothing like watching wrestlers get down to Blondie. What are they selling again?
The Economist is supplying pizza boxes to pizzerias around the Philadelphia area to attract college-age readers. Sounds familiar. Read about it here.
Last night I was watching some TV around midnight and I caught a very interesting TV show, or informercial, or maybe it was just a half-hour long TV spot. It was part of the new campaign for Dos Equis, entitled The Most Interesting Man in the World. I’ve been seeing the out-of-home print ads on bus stops, and kiosks around NY for the past few months. They’ve got great copy writing, and being a man who considers himself fairly interesting and having a beard, I was very intrigued by this campaign so I had to find the TV spots on YouTube, and look up the web site.
All of that stuff is great, but what surprised me was the contest they’re putting on to find the Most Interesting Assistant to the Most Interesting Man, which is a reality-based TV show on the MOJO HD cable channel. I thought it was a very unique use of media buying, read more about all the media placement over at Mulitichannel.com. Mojo even sandwiched the Dos Equis show between two pieces of original programming that nailed the target audience perfectly, it was between Dr. Danger and Survival School.
Check out more of the TV Spots after the jump.
