Archive for the ‘Advertising’ Category

World’s Most Expensive Cup of Coffee

I know De’Longhi products brew fine tasting beverages, but I don’t think I would jump to the front of the line to try the world’s most expensive cup of coffee – Caffe Raro. The secret ingredient? Partially digested animal droppings. Serve me up a fresh one, barista!

Miami Ad School Portfolio Review: NYC

Greetings to all the cool cats we met last week at the Miami Ad School portfolio review, kindly hosted in NYC by Dentsu. Really enjoyed all of your work—all except for that guy that filled half his book with ads condoning hickeys, which made not a lick of sense. Sorry we can’t hire all of [...]

You Will Never Feel Lost Again.

Well, that may not be true – but whilst driving all over God’s green and gray earth on a rainy Sunday yesterday, I realized something. Soon – relatively (of course, of course) – there may not really be such a thing as getting lost while driving. Or at least we’ll realize a certain diminishing of [...]

Is this really their marketing strategy?

This set of logos for this year’s Emmy Awards was spray-painted on the sidewalk near my house. Is this really the embarrassing levels award shows are now sinking to in order to increase their viewership? I’ve tried to find more info as to the origin of this “guerilla-style” campaign, but have had no luck. Has [...]

Fall Dansko Campaign

Let’s go apple bobbing, eat some caramel popcorn and start a potato sack race. Let’s do it all wearing the most comfortable shoes on the planet. Our fall campaign for Dansko celebrates all you can do in these Danish born shoes. So hop on that hay ride or even drive the wagon yourself. Either way [...]

Your Bland, Bland Brand

Newsweek‘s cultural and fashion writer Dana Thomas’s book “Deluxe: How Luxury Lost Its Luster” (Amazon) comes to the conclusion you’d probably expect. For centuries, luxury was only obtainable by the truly, ostentatiously wealthy. That is, until 20th century businessmen discovered the rabid desire of the hoi polloi to soak up any brand that even hinted [...]

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