It’s been a crazy summer at 160over90. There’s been miles of travel (what’s up Los Angeles, London, South Bend), plenty of fun, and a lot of great work, thinking, and collaboration. But before we leave the dog days of summer behind (it’s been one of the hottest Philadelphia summers on record) we wanted to share [...]
Summer is here, and so are 160over90′s creative interns. For the next few months, James Alex Snyder and Ryan Hubbard will call One South Broad Street home. And call home only to speak to their mothers. Ryan was born and raised in central Iowa, sharing a hometown with Cleveland Indians great, Bob Feller. Ryan is [...]
Check out this commercial Newmerica did for Elmyr Restaurant in Atlanta. The Pharma parody is funny enough, but what really puts it over the top is the star… Brent Hinds of Mastadon. His delivery is pretty priceless. They were also the folks behind the Kickstarter video for Chunklet’s Indie Cred Test. HIlarious!
I hate celebrity endorsement ads. At their worst, they’re either lazy or just plain pandering. You know the ones I’m talking about: this guy drinks this stuff, and he’s really fast, so you should too–maybe you’ll also be fast. That sort of crap. The shame of it all is that it probably works. Like this [...]
After getting injured a few times and not being able to snowboard anymore Curt Morgan, then snowboarder now director and producer, moved on combining his passion with a new pursuit, filming action sports. In 2008, together with Red Bull and Quiksilver, his production house Brain Farm produced “That’s it. That’s all.”, a 60 minute snowboard [...]
A truism for pro sports as well as ad agencies who work on pro sports. And it is one of the main themes we explored (and truly came to understand) when we began developing concepts for Nike’s Spring 2011 Campaign for the Australian Open. This first Grand Slam event of the year began last week, [...]
