An Olympic Surprise

You are The University of California. You are the most prestigious system of public schools in the world. You are also facing massive funding shortfalls from your state, which is having massive funding issues everywhere. Yet you still have that certain something that makes California great–call it ambition, drive, or the confidence that We Can Still Do Amazing Things. You hire an agency to make a video that sums up that belief in The California Dream. You find some amazing videos that kids have uploaded to Youtube. You edit them together. It looks like this: Read More

The Making of “75 Acres of Awesome: A Digital Short”

After months of planning, a week of shooting, and 29,000+ photographs… this promotional video we created for Chestnut Hill College made its internet debut last month:

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“I am a lousy copywriter.”

Over at the always-excellent Letters of Note, David Ogilvy outlines how he approached his work. Ogilvy’s musings are on regular rotation round the Internet, but this is the first time I’ve seen this one: The best summation of the copywriting process I’ve ever seen. Step 12 is probably the most important of all. “Four or five” editings seems to be about right. And his closing in defense of the angry writer is just beautiful. Read More

Fantastic 70s McDonald’s Ad

I’m proud that I remember a time when McDonald’s advertising was this Sid-and-Marty Krofft trippy. Read More

The most awesomist celebrity endorsement ad (of the 80s).

I hate celebrity endorsement ads. At their worst, they’re either lazy or just plain pandering. You know the ones I’m talking about: this guy drinks this stuff, and he’s really fast, so you should too–maybe you’ll also be fast. That sort of crap. The shame of it all is that it probably works. Like this disaster of a billboard featuring Phillies catcher Carlos Ruiz. A shame, since he already has to endure 45,000+ calling him the Panamanian word for pit odor. Read More