Hello to all the new readers and subscribers who’ve come by over the past few days. For those of you visiting from one of our friends’ sites, we are 160over90, a branding agency in Philadelphia, and this is our Boomerang Table, where we store all of our heirloom ephemera. This blog isn’t all we do. In fact, most of us make a living creating other interesting things for clients. Read More
Category Archives: Advertising
A couple of weeks back, Forbes ran a little article deeming graphic design “a snooty business,” before profiling a site called CrowdSpring where clients go to throw spec logo projects to a pool of 13,000 Photoshop jockeys. The winning design gets about $200 or so, the rest go back to their day jobs. For some, apparently, the day job unfortunately involves designing more free logos for other contest sites—a career that likely ranks second in salary behind “Hopelessly Addicted Scratch-Off Lottery Ticket Entuhsiast.”
Here’s the truth, though, and why all the good designers need to relax: Read More
“If a major project is truly innovative, you cannot possibly know its exact cost and its exact schedule at the beginning. And if in fact you do know the exact cost and the exact schedule, chances are that the technology is obsolete.”
Joseph G. Gavin, Jr., former Grumman president, discussing the design of the Grumman lunar module that landed NASA astronauts Neil Armstrong and Buzz Aldrin on the moon on July 20, 1969.
“Fly Me to the Moon: An Interview with Joseph G. Gavin, Jr.”
Technology Review, 97:5, July, 1994, Page 62.
For many copywriters, writing a call-to-action is a matter of slapping a 1-800 number and a Web address at the end of the work and calling it a day. But Dan Ariely, a professor of behavioral economics at Duke shows how it can be elevated to a psychological art form. Read More
Touchdowns as often as we do, indeed. The copywriter of this AirTran billboard on I-95 should win a Cleo or Obie or Addy or something for his/her:
a) subtle commentary on the fragile state of our airline industry.
b) brilliant foreshadowing of the ultimate futility of the 08/09 Philadelphia Eagles.
c) ironic take on our society’s utter disregard for any adherence to simple English grammar. Read More