October 29, 2008 • 12:46 pm • POSTED BY Adam Flanagan
Last night I was watching some TV around midnight and I caught a very interesting TV show, or informercial, or maybe it was just a half-hour long TV spot. It was part of the new campaign for Dos Equis, entitled The Most Interesting Man in the World. I’ve been seeing the out-of-home print ads on bus stops, and kiosks around NY for the past few months. They’ve got great copy writing, and being a man who considers himself fairly interesting and having a beard, I was very intrigued by this campaign so I had to find the TV spots on YouTube, and look up the web site.
All of that stuff is great, but what surprised me was the contest they’re putting on to find the Most Interesting Assistant to the Most Interesting Man, which is a reality-based TV show on the MOJO HD cable channel. I thought it was a very unique use of media buying, read more about all the media placement over at Mulitichannel.com. Mojo even sandwiched the Dos Equis show between two pieces of original programming that nailed the target audience perfectly, it was between Dr. Danger and Survival School.
October 22, 2008 • 4:56 pm • POSTED BY Dan Shepelavy
These hipster zombies… are the idols of the style pages, the darlings of viral marketers and the marks of predatory real-estate agents, – And they must be buried for cool to be reborn. – Time Out New York We are a lost generation, desperately clinging to anything that feels real, but too afraid to become [...]
August 11, 2008 • 8:56 am • POSTED BY Lindsey Gice
The Olympic fever that is infecting the office was kicked off by an awesome Opening Ceremonies celebration that took place in Philadelphia’s China Town. This promises to be the biggest and best (and most controversial) games of our time and we wanted to start it off right by walking down the street to partake in [...]
August 7, 2008 • 2:27 pm • POSTED BY Dan Shepelavy
Matt Bednarik, our erstwhile photographer and designer, is now a website and a flickr. Cerebral, rigorous work with a with a wonderful warm undertow —> portraiture, conceptual work, Japan in all its Japan-ness, and the most beautiful picture of massed brine shrimp I have ever seen. Go now!
We were stoked to be a part of the grand opening of our client, Dansko’s, new LEED-certified headquarters. The building is amazing and features a living wall that acts as a natural air purifier, flooring, cabinetry and counter tops made out of recycled materials, a green roof, automated climate control features like self-closing curtains and [...]
July 31, 2008 • 12:13 pm • POSTED BY Dan Shepelavy
Adbusters has declared war, on behalf of Western Civilization itself, on hipsterdom. Read the rallying cry. Have courage! We will reclaim faded Boston “spaceship logo” shirts for the the people who actually like Boston and on the day we win we will play “More Than A Feeling” loudly and we will mean it, man… http://www.adbusters.org/magazine/79/hipster.html
