A couple weeks ago, fellow designer Doug & I gave an agency talk and tour to design students from Kutztown University. And yesterday, we received this thank-you gem in the mail… You Kutztown kids did a fine job of imitating us for this poster photoshoot, we must say. Despite all the time that Doug & [...]
In 1989, things began to change. Jeff Yokohama, the visionary behind 80’s brand Maui & Sons, recognized a trend developing within the action sports apparel market. Enter Pirate Surf. Rebellious, reckless, rough around the edges, BOLD, the line was right on point with the times. Anti-Establishment was in the air, and the counter culture grunge [...]
As a creative director you need a myriad of things to align to make great work. An awesome client product certainly helps. An awesome product and a good creative process are even sweeter. But if you have both of those things going for you and the client doesn’t trust you you’ll likely end up frustrated, [...]
All of our brand strategy and development projects start with a research and discovery phase. And in most cases the discovery phase leads us to the heart of the brand, its home and the place where we meet with and talk to its creators, stakeholders, influencers and consumers. A place where we question everything and [...]
For me, surfing, its the fountain of youth, my exercise, and the best therapist in the world. It’s a part of my every day life. As I have gotten older, my family has grown, and work taking more of a priority, I find the opportunity to paddle out less and less. So when Hang Ten [...]
“From the CEO to the stock boy, everyone who picks up a stick at Maverik Lacrosse has actually picked up a stick. Every piece of gear we build starts with 28 NCAA All-American, 10 NCAA Championships, 21 MLL All-Stars, 7 Team USA Players, 10 MLL Championships and 3 All-World Players-–and those are just the guys [...]
