Loyola University Maryland is quickly becoming my favorite client to work for. They are always open to trying something new and different. We recently completed a double-edition Sophomore/Junior Search Piece, and if all goes according to plan, it’s going to totally blow some high schoolers’ minds. Or at the very least, get them thinking about [...]
When Trump trots out a CEO of some has-been company like Sears on Celebrity Apprentice, we don’t bat an eye as the suit launches into some canned speech about how Craftsman has always stood for quality and value and blah-blah-blah while Larry Wilcox and Dr. Ruth run off to write a commercial about crescent wrenches. [...]
Loyola University Maryland hired us to do a whole magilla, top to bottom, rebranding of the entire institution. Early on in our discovery process, we came across a phrase – “Strong truths well lived” – Loyola’s motto. Stirring and profound, and if you’ll excuse the “advertising,” a righteously killer line. It [...]
Branding can be a vague, nebulous concept to folks, particularly clients. We often try to teach them the value of building a strong brand by citing great ones that already exist. Unfortunately, we tend to fall back on a small list of great brand case studies, such as Apple, Nike, Harley Davidson, and a few [...]
One of our favorite blogs, Logo Design Love, is a site devoted to news, trends, and generally cool projects in the branding world. The blog’s author, Irish graphic designer David Airey, has just recently published a book by the same name and has filled it with lovely logos, anecdotes, and tips from designers and agencies [...]
Tom Ford was interviewed earlier this week by Terry Gross on NPR’s “Fresh Air”. After years as a top fashion designer, Ford has directed and co-written his first film, “A Single Man,” based on the 1964 novel by Christopher Isherwood. Ford is the former creative director of Gucci and Yves Saint Laurent, where he was [...]