This set of logos for this year’s Emmy Awards was spray-painted on the sidewalk near my house. Is this really the embarrassing levels award shows are now sinking to in order to increase their viewership? I’ve tried to find more info as to the origin of this “guerilla-style” campaign, but have had no luck. Has [...]
Newsweek‘s cultural and fashion writer Dana Thomas’s book “Deluxe: How Luxury Lost Its Luster” (Amazon) comes to the conclusion you’d probably expect. For centuries, luxury was only obtainable by the truly, ostentatiously wealthy. That is, until 20th century businessmen discovered the rabid desire of the hoi polloi to soak up any brand that even hinted [...]
Kelly, Lindsey & Adam G. wish you a very fun & happy weekend! (Thanks for the photo, Tom. We’re so lucky to have an agency shooter)
I haven’t posted anything recently because things have been busy at the office, but I saw this and just had to put it out there. As a branding agency we’re constantly keeping up on trends, and we’re always trying to figure out how the youth are using the internet. Apparently blogging is so easy now [...]
Every year a list such as this one surfaces to remind us just how old we are getting (and yes, I realize I am only 26, relatively young), but given it is our job to understand the psyche of 17 and 18 year-olds entering this year’s freshman class, I believe it is necessary.
Beloit College publishes its Mind-Set List to help professors and administrators understand the average incoming freshman’s frame of reference by describing how things have “always been,” or at least how they’ve been for the past 18 years.
If we assume the students in this class were born in 1990, they would have been conceived about the same time as the World Wide Web, taken their first steps as Clarence Thomas took the Supreme Court oath, and had their entire lives to angle for a gig with Teach for America. And the Warsaw Pact— what’s that?
The two men who compile the list—Tom McBride, a professor of English, and Ron Nief, director of public affairs—note that while many things have changed since the Class of 2012 was born, some things seem remarkably similar to the world as it was in 1990: “Rising fuel costs were causing airlines to cut staff and flight schedules; Big 3 car companies were facing declining sales and profits; and a president named Bush was increasing the number of troops in the Middle East in the hopes of securing peace.” Read the list after the jump.
Because of the business I’m in, it would by hypocritical of me to express my complete disdain for junk direct mail. After all, I’m certainly responsible for my fair share of it. However, I strongly believe that if you stuff someone’s mailbox full of marketing, and they go well out of their way to ask you [...]
