Andrzej Grubba (R.I.P.) From Wikipedia: “Grubba was born in Brzeźno Wielkie near Starogard Gdański. He was the recipient of numerous medals for the world competition in table tennis as well as for the European competition. He was one of the best players in this field of sport in Polish history, together with Alojzy Ehrlich. Three [...]
This afternoon we wrapped the last day of shooting portraits in Downtown Crossing. The event was a huge success. We photographed roughly 700 people. It’s wonderful to look through the photos and just see how many unique people live, work, and play in the neighborhood. It really makes you appreciate the uniqueness of being human. Not to be too cheesy, but everyone honestly is really beautiful in their own way. Check out some photos of the event and a few of the hundreds of great portraits after the jump.
On Tuesday we started taking portraits for the Have We Met Yet? Art Project for Downtown Crossing. The response was more than we expected, Matt Kalinowski took over 300 portraits in the first day. Everyone in the neighborhood was really enthusiastic about the idea of having their portraits wrap the Filene’s Building. Here’s a story [...]
Converse commissioned Pharrell, Santogold, and Julian Casablancas to produce a track, “My Drive Thru,” to celebrate their 100th Anniversary. What makes this track so good is the fact that it doesn’t sound like a song made specifically for a shoe brand. It doesn’t say anything about the iconic chucks, even though it would have been too easy to drop the brand name in the lyrics here and there. Converse made a smart move and just let the artists do their thing, and showed their support. Check out the awesome video made by Psyop.
Check out an interview with Pharrell about Converse after the jump.
We are about to embark on a large packaging assignment that will present a myriad of challenges ranging from differentiation among SKU’s to varying brand segments to multi-language use. Here is a great article on brand identity architectures which shares many of our branding principals.
All of us at 160over90 have a lot of love for cycling. Many of us use it as a way to commute to work. Some of us see it as a major sport in their life. The majority of us have worked for clients that involve cycling in one way or another, such as the Cadence Kona Challenge, or the city of Boston.
