Branding can be a vague, nebulous concept to folks, particularly clients. We often try to teach them the value of building a strong brand by citing great ones that already exist. Unfortunately, we tend to fall back on a small list of great brand case studies, such as Apple, Nike, Harley Davidson, and a few [...]
One of our favorite blogs, Logo Design Love, is a site devoted to news, trends, and generally cool projects in the branding world. The blog’s author, Irish graphic designer David Airey, has just recently published a book by the same name and has filled it with lovely logos, anecdotes, and tips from designers and agencies [...]
Tom Ford was interviewed earlier this week by Terry Gross on NPR’s “Fresh Air”. After years as a top fashion designer, Ford has directed and co-written his first film, “A Single Man,” based on the 1964 novel by Christopher Isherwood. Ford is the former creative director of Gucci and Yves Saint Laurent, where he was [...]
The end of the year is a big time for lists, and publications, and publications that make lists. It’s kind of like VH1, except instead of Carrot Top commenting on MC Hammer’s pants or how hot Brooke Shields was in the 1981 Calvin Klein campaign, we have a tweed-coated columnist telling us about the year’s [...]
Several years ago we worked with Wilkes University to launch a unique, award winning advertising campaign focused on demonstrating personal attention to prospective undergraduate students and their influencers. We selected specific markets and a high school senior from each that best represented the ideal Wilkes student, got to know them through a series of interviews, [...]
SMACK! Media is a new boutique marketing and media agency that specializes in brand building, athlete management, and PR specifically for the endurance sports market. Their niche concentration is guided by founder Elisette Carlson’s extensive experience in sports marketing.