160over90 has added a few new members to the creative team. As both of the newbies (Creative Director Tammo Walter and Designer Josef Reyes) have international backgrounds and recently moved to Philly, we thought it would be fun to find out what they’re most looking forward to doing in the City of Brotherly Love. Although [...]
By now most everyone has seen the AT&T commercial featuring Blake Mycoskie of TOMS Shoes. For those of you who need a refresh check out the video below. After seeing this several times I started thinking about the effect of this spot on the TOMS brand and mission. Naturally I did some digging around online. [...]
I’ve been digging the new W+K work for Levi’s. Particularly interesting is how they’ve been able to encapsulate the spirit of the West Coast into the work and package it for the masses. Equally interesting, but not as nearly publicized, is this new short film for California based denim brand Cassette. Cassette Summer Surf from [...]
Fresh off of my most recent semester at Temple and my course in Consumer and Buyer Behavior, I have gained some insight into both the purpose and the importance of Brand communities in today’s world. As we all know, it is vital to stress the connection between a specific brand, individual identities as well as [...]
Really dig this identity for AMP gallery in Athens, Greece. Designed by Rumors it is a great typographic solve for accomodating the various exhibitions the gallery hosts. To see what I mean check out more of it here.
While the employees of 160over90 may not officially hold the world record for highest jump, neither does the man who actually has the unofficial highest vertical jump. Yan Zhi Cheng, a Chinese Acrobat, holds the unofficial record with a whopping 96.9 inches in 1988. To learn more about other records and brush up on your [...]