Archive for the ‘Branding’ Category

The Colonel Is Coming!

Visitors and residents of Wilkes-Barre, PA may have noticed a new blue face around town lately. Last year the agency concepted, designed and facilitated the production of the Wilkes University Colonel mascot, the first official life-size mascot in the history of the school. Since the Colonel’s introduction to the Wilkes community in fall 2008 the [...]

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Standing Out = Do Not Use Strathmore for your Business Cards

Watch Your Business Card is Crap on CollegeHumor Ever get the feeling that you’ve been lost in a Rollerdex full of other creative business cards? I haven’t, because like my friend here I am also still designing my business card. Thanks to Gicey for the heads-up.

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Blimey London Advertising

I’m just getting back from London and being in the advertising biz, I couldn’t help but notice how advertising driven the city of London is. It was pretty amazing to see and I thought I’d share my observations.

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A Brand in Trouble: The Irish Americans

There is a chance you are already drunk this St. Patrick’s Day and for that awesomeness you can thank the Irish. But you might also be wearing shamrock-shaped sunglasses. The frat guy next to you might be sporting a t-shirt that is two-sizes too small emblazoned with a solicitation to kiss his blarney stones. And [...]

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New Work: University of Dayton Commercial

The University of Dayton is a Catholic Marianist institution. Raise your hand if you know what “Marianst” means. The rest of you can watch our new spot, which attempts—with the help of Martin Sheen—to illustrate one of the qualities of a Marianist education. Specifically, the willingness to ask questions and help your fellow man. First [...]

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Greetings from 160over90: We Made This

Hello to all the new readers and subscribers who’ve come by over the past few days. For those of you visiting from one of our friends’ sites, we are 160over90, a branding agency in Philadelphia, and this is our Boomerang Table, where we store all of our heirloom ephemera. This blog isn’t all we do. [...]

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