I’m proud that I remember a time when McDonald’s advertising was this Sid-and-Marty Krofft trippy. Via Time: Also: I’d like to shake hands with the copywriter who named the Lone Jogger. I hope they reveal in the final season of Mad Men that it was Don Draper’s last hurrah.
I hate celebrity endorsement ads. At their worst, they’re either lazy or just plain pandering. You know the ones I’m talking about: this guy drinks this stuff, and he’s really fast, so you should too–maybe you’ll also be fast. That sort of crap. The shame of it all is that it probably works. Like this [...]
I’ve written before about the NFL’s ability to expand what is essentially a four month season into a year long engagement. This past Tuesday they again managed to turn coal into diamonds and they didn’t have to squeeze that hard. In the midst of the NBA and NHL playoffs the NFL managed to get two [...]
When Trump trots out a CEO of some has-been company like Sears on Celebrity Apprentice, we don’t bat an eye as the suit launches into some canned speech about how Craftsman has always stood for quality and value and blah-blah-blah while Larry Wilcox and Dr. Ruth run off to write a commercial about crescent wrenches. [...]
It’s the last week of December, and if you’re reading this, you’re probably at work. Looking for something to get you thru? If that’s a hell yeah, I’d like to introduce you to Frank & Erik. They’re Internet Famous, and you can too!
Several years ago we worked with Wilkes University to launch a unique, award winning advertising campaign focused on demonstrating personal attention to prospective undergraduate students and their influencers. We selected specific markets and a high school senior from each that best represented the ideal Wilkes student, got to know them through a series of interviews, [...]
