Archive for the ‘Broadcast’ Category

No Reservations about product placement?

When Trump trots out a CEO of some has-been company like Sears on Celebrity Apprentice, we don’t bat an eye as the suit launches into some canned speech about how Craftsman has always stood for quality and value and blah-blah-blah while Larry Wilcox and Dr. Ruth run off to write a commercial about crescent wrenches. [...]

A Show About Sexiness (or Great Moments in Cut-off Jean Shorts)

It’s the last week of December, and if you’re reading this, you’re probably at work. Looking for something to get you thru? If that’s a hell yeah, I’d like to introduce you to Frank & Erik. They’re Internet Famous, and you can too!

Wilkes University Wants You to “BE COLONEL”

Several years ago we worked with Wilkes University to launch a unique, award winning advertising campaign focused on demonstrating personal attention to prospective undergraduate students and their influencers. We selected specific markets and a high school senior from each that best represented the ideal Wilkes student, got to know them through a series of interviews, [...]

Tie Or Die: A Made-for-TV Contest

What began as mere Facebook boasting between two coworkers about tie collections quickly escalated into a daily style duel to run the full month of October. Perhaps it was NBC that told the story best during their live interview with the Tie Or Die guys this week.

How to Write Your Own Baseball-Themed Sausage Commercial

So on the eve of my beloved Phillies kicking off their second straight NLCS against Larry King’s Dodgers tomorrow night, I thought I’d share a little viewing tip for fans who—like me—find the TBS announcers to be a little, well, limp: run the hometown audio feed from your iPhone’s MLB app through some speakers while [...]

All depends on how you spin it

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