Archive for the ‘Copywriting’ Category

Print Revolution

Newsprint is an immersive, temporary material. It is disposable. It crumples easily and yellows quickly.  It has a short lifetime. It is intentionally imperfect. This is what we love about it, and why, when we were asked to create a search piece for Loyola University Maryland back in January, we chose newsprint.

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Whiz-bang!

I have a theory that books find you when they’re supposed to—even if you’re a little behind the curve of, say, society as a whole. I guess this is what happened to me a few months ago when I first picked up Michael Chabon’s Pulitzer Prize winning novel The Amazing Adventures of Kavalier and Clay, [...]

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MEDALIST

Think of it this way…if Medalist was a band, I’d like to think they’d be Cheap Trick. Direct and intense with just enough humor and art to make you realize how well made and smart it really is…. Medalist is a small, smart outfit out in Reading, PA. They have a technology that does this [...]

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Loving Love Letters

Love Letters, a massive public art project between artist Steve Powers and the trailblazing folks at Philly’s Mural Art Program, has been gaining acclaim since this past summer, but I’ll be damned if it still isn’t the cat’s pajamas. Besides, all that cheerfulness and optimism feels just that much better on a windswept 20 degree [...]

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Job bored? Job Board!

I limit myself to a strict allotment of three exclamation points per annum. This warrants my second of 2009. We just launched a 160over90 job board. Want to work with some really fantastic and talented people? Apply within, or bookmark it for a rainy day. Designer and Copywriter up now. Here are a five quick [...]

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How to Write Your Own Baseball-Themed Sausage Commercial

So on the eve of my beloved Phillies kicking off their second straight NLCS against Larry King’s Dodgers tomorrow night, I thought I’d share a little viewing tip for fans who—like me—find the TBS announcers to be a little, well, limp: run the hometown audio feed from your iPhone’s MLB app through some speakers while [...]

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