A couple weeks ago, fellow designer Doug & I gave an agency talk and tour to design students from Kutztown University. And yesterday, we received this thank-you gem in the mail… You Kutztown kids did a fine job of imitating us for this poster photoshoot, we must say. Despite all the time that Doug & [...]
This past spring, the fine folks at the Mercedes-Benz AMG Driving Academy were gracious enough to send some of our team to experience a day at the race track, where we got to drive 500-plus horsepower cars around the famed Road Atlanta track, while professional race car drivers taught us how to drive like stuntmen, [...]
A year ago at this time, Kelly Dorsey and I had just completed the first and second Loyola University Maryland search pieces—a two-part direct mail campaign targeted at sophomores and juniors in high school. They hit the mailboxes, and they were successful, and that was great, and we were happy. But when we were asked [...]
I hate celebrity endorsement ads. At their worst, they’re either lazy or just plain pandering. You know the ones I’m talking about: this guy drinks this stuff, and he’s really fast, so you should too–maybe you’ll also be fast. That sort of crap. The shame of it all is that it probably works. Like this [...]
A truism for pro sports as well as ad agencies who work on pro sports. And it is one of the main themes we explored (and truly came to understand) when we began developing concepts for Nike’s Spring 2011 Campaign for the Australian Open. This first Grand Slam event of the year began last week, [...]
Are you tired of not sitting at a desk for eight, maybe seven hours a day? Does your life lack a substantial amount of general office camaraderie and semi-awkward coworkerly anecdotes? If you answered yes to either of these questions, you’ve come to the right blog post. That’s right, it’s Jobathon! At this point you’re [...]
