Archive for the ‘Copywriting’ Category

All depends on how you spin it

OMG, ppl luv writing, nu study sez.

“Sure, old farts–myself included–have derided the lol-tastic world of text and IM speak, but at least people are organizing their thoughts in the written form–albeit an evolving changing form.”

Here’s To You, Mr. Anonymous-Über-Profound-Walnut-Street-Copywriter Guy

Wise words found on the walk into work this morning.

Greetings from 160over90: We Made This

Hello to all the new readers and subscribers who’ve come by over the past few days. For those of you visiting from one of our friends’ sites, we are 160over90, a branding agency in Philadelphia, and this is our Boomerang Table, where we store all of our heirloom ephemera. This blog isn’t all we do. [...]

Dan Ariely: Tendencies of Irrational Behavior

For many copywriters, writing a call-to-action is a matter of slapping a 1-800 number and a Web address at the end of the work and calling it a day. But Dan Ariely, a professor of behavioral economics at Duke shows how it can be elevated to a psychological art form.

When Unintentional Billboard Irony Ensues

Touchdowns as often as we do, indeed. The copywriter of this AirTran billboard on I-95 should win a Cleo or Obie or Addy or something for his/her: a) subtle commentary on the fragile state of our airline industry. b) brilliant foreshadowing of the ultimate futility of the 08/09 Philadelphia Eagles. c) ironic take on our [...]