Archive for the ‘Copywriting’ Category

mAd Dad Volume #1

Most of you probably do not know that one of the primary reasons I am in this business is because of my dad. He was an “ad guy” from the 60’s through to the 90’s, having worked as an account manager on the agency side at notable shops like Doyle Dane Bernbach (now DDB Worldwide) [...]

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Language Cops, case file# 9807: Culturally Irrelevant Description

The Language Cops are once again on the beat, and it’s time to flip on the flashing cherries and issue our latest perp a citation. Today’s Offender: GQ Magazine Offense: Using a culturally irrelevant description Time and Place: November 2008 issue, page 62, “Project Upgrade: Why Casual Doesn’t Have to Mean Schlumpy” Details of offense: [...]

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Miami Ad School Portfolio Review: NYC

Greetings to all the cool cats we met last week at the Miami Ad School portfolio review, kindly hosted in NYC by Dentsu. Really enjoyed all of your work—all except for that guy that filled half his book with ads condoning hickeys, which made not a lick of sense. Sorry we can’t hire all of [...]

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Now That’s What I Call Copywriting, Volume 1

While cruising around some web design sites–where engaging copywriting seemingly ranks somewhere near saturated fat content on some of the sites’ lists of priorities–I was pleasantly surprised to discover this wonderfully written and truly inspiring site, GirlEffect.org. Here’s a preview of the main video on the site, but I encourage you to visit the site, [...]

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My Seven-Year-Old Self Would Be So Proud

(Click on photo to enlarge) Here’s a spread that we did for a Wilkes University print piece that was designed to help high school juniors understand the college admissions process a little better. It had advice on visiting schools, how to apply for scholarships, key dates and a bunch of helpful stuff. Naturally, it also [...]

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Props from Print

We heard yesterday that not only will we be featured twice in the December Print Regional Design Annual but we are also going to be interviewed for the issue. Congratulations to all who worked on these pieces for the Woodmere Art Museum and Advanta.

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