So on the eve of my beloved Phillies kicking off their second straight NLCS against Larry King’s Dodgers tomorrow night, I thought I’d share a little viewing tip for fans who—like me—find the TBS announcers to be a little, well, limp: run the hometown audio feed from your iPhone’s MLB app through some speakers while watching TV with the sound muted. The trick to making it work lies in syncing up the audio to the TV coverage, which is always a few seconds off. For that, pause your DVR three seconds after a pitch is thrown, then wait until you hear that pitch hit the catcher’s glove (or Ryan Howard’s Wonderboy) on the radio. Wait three seconds, unpause your TV, and you should be good for the rest of the game. Of course, you could just fire up the old AM radio, but my TV interferes with the signal, so if you have similar issues or if you want crystal-clear sound, the iPhone’s the way to go.
Category Archives: Copywriting
Hello to all the new readers and subscribers who’ve come by over the past few days. For those of you visiting from one of our friends’ sites, we are 160over90, a branding agency in Philadelphia, and this is our Boomerang Table, where we store all of our heirloom ephemera. This blog isn’t all we do. In fact, most of us make a living creating other interesting things for clients. Read More
For many copywriters, writing a call-to-action is a matter of slapping a 1-800 number and a Web address at the end of the work and calling it a day. But Dan Ariely, a professor of behavioral economics at Duke shows how it can be elevated to a psychological art form. Read More
Touchdowns as often as we do, indeed. The copywriter of this AirTran billboard on I-95 should win a Cleo or Obie or Addy or something for his/her:
a) subtle commentary on the fragile state of our airline industry.
b) brilliant foreshadowing of the ultimate futility of the 08/09 Philadelphia Eagles.
c) ironic take on our society’s utter disregard for any adherence to simple English grammar. Read More