Hub Group is a leading transportation management company in North America. They offer an array of services to people in the transportation biz ranging from logistics to intermodal to trucking to – well just about anything you can imagine that helps get goods from one place to another. But what they ultimately deliver to their customers is more intangible. Confidence, peace of mind and reliability ultimately means that you can rest easier, get home earlier and even look like a hero in front of your boss.
Category Archives: Copywriting
In its brief history as a public, land grant, research university assimilated within vibrant Los Angeles, UCLA has emerged as one of the world’s most important academic institutions. With unyielding focus on excellence in every field, UCLA is an engine of opportunity propelling change around the world. Consistently ranked in the top tier of national and international universities and powered by extensive resources, a renowned reputation, and most importantly, the will to make a real difference in the world, its impact can be felt far beyond the campus. Read More
Over at the always-excellent Letters of Note, David Ogilvy outlines how he approached his work. Ogilvy’s musings are on regular rotation round the Internet, but this is the first time I’ve seen this one: The best summation of the copywriting process I’ve ever seen. Step 12 is probably the most important of all. “Four or five” editings seems to be about right. And his closing in defense of the angry writer is just beautiful. Read More
I hate celebrity endorsement ads. At their worst, they’re either lazy or just plain pandering. You know the ones I’m talking about: this guy drinks this stuff, and he’s really fast, so you should too–maybe you’ll also be fast. That sort of crap. The shame of it all is that it probably works. Like this disaster of a billboard featuring Phillies catcher Carlos Ruiz. A shame, since he already has to endure 45,000+ calling him the Panamanian word for pit odor. Read More
So on the eve of my beloved Phillies kicking off their second straight NLCS against Larry King’s Dodgers tomorrow night, I thought I’d share a little viewing tip for fans who—like me—find the TBS announcers to be a little, well, limp: run the hometown audio feed from your iPhone’s MLB app through some speakers while watching TV with the sound muted. The trick to making it work lies in syncing up the audio to the TV coverage, which is always a few seconds off. For that, pause your DVR three seconds after a pitch is thrown, then wait until you hear that pitch hit the catcher’s glove (or Ryan Howard’s Wonderboy) on the radio. Wait three seconds, unpause your TV, and you should be good for the rest of the game. Of course, you could just fire up the old AM radio, but my TV interferes with the signal, so if you have similar issues or if you want crystal-clear sound, the iPhone’s the way to go.