Archive for the ‘Copywriting’ Category

Here Be Hoboes (Hobos?)

If you haven’t gotten a chance to read John Hodgman’s ridiculous and factually-fictionesque Areas of My Expertise, you should check it out. It’s the kind of book that an intelligent youth like you would probably keep in your handbag for ease of read on the train, or sittin’ at the park. I keep mine on [...]

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The Humor in Information Graphics

Typically when we think of great information design we think of an intricate visual that takes complex, and dense information and makes it easy to digest. However some of the best info-graphics I’ve seen lately have been really simple and witty, and usually acting more as a humorous metaphor than actual useful information. Case in [...]

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I loved George Carlin. He hated me.

George Carlin played with words and language in a way that any copywriter could appreciate. However, the guy didn’t much care for marketing-speak, as you can hear in this clip below. The first 1:46 should serve as a “words and phrases to avoid” tool for copywriters. The final 16 seconds might offend those with delicate [...]

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Damn Good Advice

My mom sent me an email that reads: “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” Mark Twain I love my mom.  

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