For many copywriters, writing a call-to-action is a matter of slapping a 1-800 number and a Web address at the end of the work and calling it a day. But Dan Ariely, a professor of behavioral economics at Duke shows how it can be elevated to a psychological art form.
Touchdowns as often as we do, indeed. The copywriter of this AirTran billboard on I-95 should win a Cleo or Obie or Addy or something for his/her: a) subtle commentary on the fragile state of our airline industry. b) brilliant foreshadowing of the ultimate futility of the 08/09 Philadelphia Eagles. c) ironic take on our [...]
Most of you probably do not know that one of the primary reasons I am in this business is because of my dad. He was an “ad guy” from the 60’s through to the 90’s, having worked as an account manager on the agency side at notable shops like Doyle Dane Bernbach (now DDB Worldwide) [...]
The Language Cops are once again on the beat, and it’s time to flip on the flashing cherries and issue our latest perp a citation. Today’s Offender: GQ Magazine Offense: Using a culturally irrelevant description Time and Place: November 2008 issue, page 62, “Project Upgrade: Why Casual Doesn’t Have to Mean Schlumpy” Details of offense: [...]
Greetings to all the cool cats we met last week at the Miami Ad School portfolio review, kindly hosted in NYC by Dentsu. Really enjoyed all of your work—all except for that guy that filled half his book with ads condoning hickeys, which made not a lick of sense. Sorry we can’t hire all of [...]
While cruising around some web design sites–where engaging copywriting seemingly ranks somewhere near saturated fat content on some of the sites’ lists of priorities–I was pleasantly surprised to discover this wonderfully written and truly inspiring site, GirlEffect.org. Here’s a preview of the main video on the site, but I encourage you to visit the site, [...]
