These are just a few of the pieces that went into a video series created by 160over90West.
Last week, UCLA launched its Centennial Campaign—a five year push to raise $4.2 billion leading up to their 100th anniversary in 2019. An ambitious goal for an even more ambitious university. That’s because UCLA can make the claim that no other higher education institution has achieved, innovated or impacted the world more in such a short period of time.
Imagine what it can do in its next century.
We capitalized on that notion with ’Let There Be …’ an open-ended play off the the school motto of ‘Let There Be Light’ that serves as an invitation to be a part of defining that future for us all.
As one of the very few top tier institutions that is truly public, we wanted to capture the idea that UCLA’s story is not UCLA’s alone. It belongs to all of us. Everyone has a voice. Everyone has a stake.
We created a video series to bring the Centennial story to life in a tangible, emotive way. Who better to tell it than the everyday citizens of LA and California whose lives are being affected by UCLA each and every day? This approach allowed us to speak to UCLA’s achievements and innovation—which at times can be technical and hard to grasp—in a voice that is more relatable, more inclusive, more “we” than “us.”
The main video reminds the LA community that UCLA is not a bubble of academia. It touches every inch of the city, state and beyond. John Lithgow narrates.
From a baby born without an immune system to honoring our veterans through actions instead of just words, UCLA is figuratively and literally reshaping lives. With such great human interest stories, we cut a series of videos that offer a deeper dive into these individual stories.
Creative Director: Kyle Arango
Account Supervisor: Marcus Clark-Black
Account Director: Isaac Bodenhamer
VP/Executive Creative Director: Tammo Walter
Director of Client Services: Megan Pomplas
Copywriter: Kyle Arango
Designer: Bryan Hill
Project Manager: Anna Mumford
Agency Producer: Tom Ammon
Production Company: Neighborhood Film Co
Executive Producer: Kris Barton
Director: Anders Lindwall
DP: Hunter Hampton
Editor: Dominic Liang
Producer: David Martinez
VO: John Lithgow