The Communication Arts Design Annual 51 (September/October issue) will feature two of our favorite Loyola University Maryland pieces, the Sophomore/Junior Search Piece, which is printed on newsprint and the School of Education Viewbook. There’s been a lot of interest in the newsprint piece so we’ve posted more images after the jump for your viewing pleasure…
Newsprint is an immersive, temporary material. It is disposable. It crumples easily and yellows quickly. It has a short lifetime. It is intentionally imperfect. This is what we love about it, and why, when we were asked to create a search piece for Loyola University Maryland back in January, we chose newsprint.
One of the assignments I look forward to every year is creating the concept and materials for De’Longhi’s IHA trade show presence. It is one of the major opportunities for the brand to engage with the trade audience. It is also one of those projects where you get to translate an idea across a ton [...]
Think of it this way…if Medalist was a band, I’d like to think they’d be Cheap Trick. Direct and intense with just enough humor and art to make you realize how well made and smart it really is…. Medalist is a small, smart outfit out in Reading, PA. They have a technology that does this [...]
Loyola University Maryland is quickly becoming my favorite client to work for. They are always open to trying something new and different. We recently completed a double-edition Sophomore/Junior Search Piece, and if all goes according to plan, it’s going to totally blow some high schoolers’ minds. Or at the very least, get them thinking about [...]
Loyola University Maryland hired us to do a whole magilla, top to bottom, rebranding of the entire institution. Early on in our discovery process, we came across a phrase – “Strong truths well lived” – Loyola’s motto. Stirring and profound, and if you’ll excuse the “advertising,” a righteously killer line. It also happened to hold [...]