As a creative director you need a myriad of things to align to make great work. An awesome client product certainly helps. An awesome product and a good creative process are even sweeter. But if you have both of those things going for you and the client doesn’t trust you you’ll likely end up frustrated, [...]
All of our brand strategy and development projects start with a research and discovery phase. And in most cases the discovery phase leads us to the heart of the brand, its home and the place where we meet with and talk to its creators, stakeholders, influencers and consumers. A place where we question everything and [...]
We’ve added a ton of new work to our main site recently, but one thing that might not be immediately evident is that the site is running on a new content management system (CMS) built with Drupal 7. For years we’d been limping along with a custom-built CMS, but after we built a few Drupal [...]
For me, surfing, its the fountain of youth, my exercise, and the best therapist in the world. It’s a part of my every day life. As I have gotten older, my family has grown, and work taking more of a priority, I find the opportunity to paddle out less and less. So when Hang Ten [...]
This past spring, the fine folks at the Mercedes-Benz AMG Driving Academy were gracious enough to send some of our team to experience a day at the race track, where we got to drive 500-plus horsepower cars around the famed Road Atlanta track, while professional race car drivers taught us how to drive like stuntmen, [...]
It’s been a crazy summer at 160over90. There’s been miles of travel (what’s up Los Angeles, London, South Bend), plenty of fun, and a lot of great work, thinking, and collaboration. But before we leave the dog days of summer behind (it’s been one of the hottest Philadelphia summers on record) we wanted to share [...]
