A year ago at this time, Kelly Dorsey and I had just completed the first and second Loyola University Maryland search pieces—a two-part direct mail campaign targeted at sophomores and juniors in high school. They hit the mailboxes, and they were successful, and that was great, and we were happy. But when we were asked [...]
Hub Group, a transportation management company (they move large containers of just about everything everywhere) is celebrating its 40th anniversary this year. 40 at 40 is an internal campaign that invites Hub employees to nominate co-workers who embody the spirit of the organization. This summer 40 employees will become members of The Hub 40 and [...]
Peter Schafrick is an award-winning product photographer who specializes in capturing liquids in motion. We had the good fortune to work with Peter on our latest De’Longhi work. De’Lognhi has expanded its product offering to include things like food processors, hand blenders and irons. What is great about these products is that their features allow [...]
I had the opportunity to visit the Rochester Institute of Technolgy’s Imagine RIT: Innovation and Creativity Festival this past weekend. This annual campus-wide event showcases interactive presentations, demonstrations, exhibitions, and research projects by RIT students, faculty and staff. As an RIT alum, it’s an exciting if somewhat emotionally confusing experience. Roughly half the campus seems [...]
Ever wonder how your favorite cereal brand finds its way to the store shelf? Well, before it arrives at the store, a truck needs to pick up the shipment. Before it picks up the shipment, the cereal needs to get into a shipping container. Before it gets into a shipping container, someone needs to make [...]
A truism for pro sports as well as ad agencies who work on pro sports. And it is one of the main themes we explored (and truly came to understand) when we began developing concepts for Nike’s Spring 2011 Campaign for the Australian Open. This first Grand Slam event of the year began last week, [...]
