What do you get when you mix a few Philadelphia creative agencies with a hot summer day, fierce competition, team spirit and soccer? The inaugural Agency Cup, naturally. Yesterday, 160over90, TrueAction, Evoke, The Brownstein Group and Tierney Communications gathered at Drexel’s Vidas Athletic Field to indulge in some serious soccer matches. Luckily the threat of [...]
Are you a creative, media savvy, advertising genius who loves competition? Do you enjoy high socks, shin guards, sweat and soccer balls? If your answer is “yes”, then 160over90 wants your team to compete in the Agency World Cup! Advertising, branding, design, media and interactive agencies in the Philadelphia area are invited for a soccer [...]
That’s one ballsy letter to your fans, Cleveland Cavaliers Coach Dan Miller. Probably the most inappropriate use of comic sans I’ve ever seen, however. Unless there’s an STD clinic using it for their invoices or something. I think I would have gone with some more like a Tungsten. I like the way it sits there [...]
Yesterday morning when most of the sane world was still sleeping, 30,000 runners, including five of us from 160over90, congregated in North Philly at the top of Broad Street to race ten miles in muggy 80 degree heat. We organized the team as a part of our efforts to encourage sustainability and health, and to [...]
I’ve written before about the NFL’s ability to expand what is essentially a four month season into a year long engagement. This past Tuesday they again managed to turn coal into diamonds and they didn’t have to squeeze that hard. In the midst of the NBA and NHL playoffs the NFL managed to get two [...]
SMACK! Media is a new boutique marketing and media agency that specializes in brand building, athlete management, and PR specifically for the endurance sports market. Their niche concentration is guided by founder Elisette Carlson’s extensive experience in sports marketing.
