Archive for the ‘Theory’ Category

Design happy.

Can happiness be visualized through design? How can design and creativity evoke happiness? And in the age of tongue-in-cheek visual media and mass advertising, do representations of happiness have to be so cynical? I recently stumbled upon this interesting TED talk, in which graphic designer Stefan Sagmeister discusses the ways that design can portray happiness, [...]

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A Breakdown of Menu Design

Great breakdown of menu design in NY Mag last weekend, based on what Balthazar’s come up with. If you’re a restaurateur looking for someone to design your menus, you should really talk to us. We love doing them, and I personally find the psychology behind them endlessly fascinating.

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Interview with Francesco Fraioli, creator of Thounds

I am sure some of you have heard or read about Thounds before. It is a social network where users can share music ideas by recording their inspiration and intuitions. I interviewed Francesco Fraioli, the creator and product manager. For those of you who need a refresh about Thounds, check out the video below. To [...]

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Logical or Creative Mind?

Are you a logic guru or creative mind? The spinning dancer below can easily tell you who you really are. If it spins anti clock-wise you might be boring, good in math, usually play safe and simply logical. See it clock-wise spinning? Well, then you are most likely a big-picture oriented fun guy, a risk [...]

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An advertisement about an advertisement…

There’s an interesting article in this week’s New Yorker about the development of the advertising campaign for the 3rd season of Mad Men, which premiers August 16. (An advertising campaign that advertises a show about the tricks of advertising? How postmodern.) The campaign includes a new tag line (“The world’s gone Mad”) and a website [...]

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The Ballad of the Big Hat

I know someone who owns one of those ubiquitous “Signs by Tomorrow” shops. I imagine the signs are affordable, and strip mall small business owners probably spend as much time there as they do their local Kinko’s or Staples. The signs are pretty utilitarian, of course: plain, plastic signs with plain, plastic typefaces, and—for a [...]

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