Archive for the ‘Theory’ Category

The Ballad of the Big Hat

I know someone who owns one of those ubiquitous “Signs by Tomorrow” shops. I imagine the signs are affordable, and strip mall small business owners probably spend as much time there as they do their local Kinko’s or Staples. The signs are pretty utilitarian, of course: plain, plastic signs with plain, plastic typefaces, and—for a [...]

Montages & Prosthetics

Recently I’ve been noticing a montage trend in commercials. Nike, Gatorade, Bing, and GM have all been using it. Part of me wonders if it is related to the economy. Maybe it is cheaper to buy a whole bunch of stock clips and string them together than it is to produce a commercial from scratch. [...]

Standing Out = Do Not Use Strathmore for your Business Cards

Watch Your Business Card is Crap on CollegeHumor Ever get the feeling that you’ve been lost in a Rollerdex full of other creative business cards? I haven’t, because like my friend here I am also still designing my business card. Thanks to Gicey for the heads-up.

The Difficulty of Being Creative for a Living

My relatives think I have a pretty cool job. I get to wear jeans and t-shirts to work. I get to be creative all day. Occasionally I get to travel to cool places, and do ridiculously fun things like trend research (a.k.a. checking out cool stores). On a fairly regular basis I get to eat [...]

The Cost of New

“If a major project is truly innovative, you cannot possibly know its exact cost and its exact schedule at the beginning. And if in fact you do know the exact cost and the exact schedule, chances are that the technology is obsolete.” Joseph G. Gavin, Jr., former Grumman president, discussing the design of the Grumman [...]

TED 2009, Geniuses Gather in Palm Springs

On Tuesday the nations greatest minds gathered in Palm Springs to share ideas on how to improve the world. It’s the 25th anniversary of the TED conference, and because of the rising popularity of the TED website in the last couple years, this conference is bound to have the world following it’s developments. It’s one [...]

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