Advertising Imitating Life
January 7, 2009 • 12:44 pm • POSTED BY Adam Flanagan
Mike Park, one of the designers here, sent around this story today about photographer David Proeber. Mr. Proeber was driving on Interstate 55, when he witnessed a high-speed chase. As any good photographer would do, he pulled over to capture it on film. That was when the suspect/robber decided to go after him, luckily Mr. Proeber wasn’t hurt. Once I looked at the photos it just made sense that this should be mocked up into an ad for New Balance. It has all that classic heist bad-assness that a Deniro or Guy Ritchie film would have. We don’t actually have New Balance as a client, but if they’re interested we’re up for a meeting.
*Photos by David Proeber, read more of the story here.
Mike Park, one of the designers here, sent around this story today about photographer David Proeber. Mr. Proeber was driving on Interstate 55, when he witnessed a high-speed chase. As any good photographer would do, he pulled over to capture it on film. That was when the suspect/robber decided to go after him, luckily Mr. Proeber wasn’t hurt. Once I looked at the photos it just made sense that this should be mocked up into an ad for New Balance. It has all that classic heist bad-assness that a Deniro or Guy Ritchie film would have. We don’t actually have New Balance as a client, but if they’re interested we’re up for a meeting.
*Photos by David Proeber, read more of the story here.

