As a soccer player who moonlights at a branding agency, I am equal parts giddy and baffled over the “return” of the New York Cosmos, the iconic North American Soccer League club of the 70’s that briefly yet spectacularly caught America’s attention. Cosmos starts rubbed elbows with the likes of Mick and Bianca at Studio [...]
Ah, February. In our culture, this month is best known for its overstock of chocolates, cards depicting winged and diapered babies dangerously clutching bows and arrows, fancy meals, drink specials, rectangle boxes of conversation hearts that always taste just a little bit ‘expired’ but you suck on them anyway, and any other tangible reminding you [...]
American’s love making the old new again, (some artists make an entire career out of it, yes I am talking to you P Diddy and Jay-Z ). We sample, we borrow. And maybe we have to, because as my illustrious Executive Creative Director, Jim Walls says, “there are only 14 original ideas in advertising.” But [...]
A truism for pro sports as well as ad agencies who work on pro sports. And it is one of the main themes we explored (and truly came to understand) when we began developing concepts for Nike’s Spring 2011 Campaign for the Australian Open. This first Grand Slam event of the year began last week, [...]
Account Executive Jon Fruman (AKA Jean Shuman, AKA Single White Frumale, AKA A Boy Named Fru) faces off with a bottle of Jean Paul Gaultier Le Male. Who do you think wore it best?
Are you tired of not sitting at a desk for eight, maybe seven hours a day? Does your life lack a substantial amount of general office camaraderie and semi-awkward coworkerly anecdotes? If you answered yes to either of these questions, you’ve come to the right blog post. That’s right, it’s Jobathon! At this point you’re [...]
