You: e-mail, iChat, add Greasemonkey to Firefox, send out Google Wave invites, edit code, write macros for Excel, add blog posts in WordPress, tweet, update Facebook, Photoshop images, design, mech layouts, obsessively organize typefaces, tag MP3s, subscribe to RSS feeds, download Breaking Bad torrents, fire up MacTheRipper, run VLC, run sudo, rebuild directories, comment to Gizmodo, snipe ebay auctions, calibrate your 27″, download MAME ROMs, upload to the FTP, and crack with Resourcer.
Your mom, your cousin, and everyone else you know: e-mail, Web sites, iTunes (for music), and photos. Maybe an ebook or film someday. Does Apple have that mall cop movie starring that guy who plays the UPS driver on that show?
January 26, 2010 • 5:16 pm • POSTED BY Dan Shepelavy
Loyola University Maryland hired us to do a whole magilla, top to bottom, rebranding of the entire institution. Early on in our discovery process, we came across a phrase – “Strong truths well lived” – Loyola’s motto. Stirring and profound, and if you’ll excuse the “advertising,” a righteously killer line. It also happened to hold the key to what distinguished Loyola.
It describes a very particular culture: morally engaged, smart, rigorous, passionate, and with a real zest for life. That culture and environment produces a very specific graduate… intellectually supple, sophisticated, ethical, worldly – along w/ something less tangible – this ability to “see the matrix.” That is, to discern the essence of a situation and act on it… that character of the graduate became the essence of the brand. MORE
January 25, 2010 • 11:55 am • POSTED BY brendan quinn
Branding can be a vague, nebulous concept to folks, particularly clients. We often try to teach them the value of building a strong brand by citing great ones that already exist. Unfortunately, we tend to fall back on a small list of great brand case studies, such as Apple, Nike, Harley Davidson, and a few others.
I hereby submit Mike “The Situation” Sorrentino for entry into this pantheon.
January 20, 2010 • 11:43 am • POSTED BY Margherita Urbani
When I discovered Site Inspire I immediately saved it with every bookmark method I knew. If you too are obsessed with this blog, you may find a surprise today! We are in fact featured on the latest showcase. Have a look at it here.
Reading through Gawker today, I came upon an interesting infographic used to represent the Beatles schedule from 1963-1966, obviously a busy time. I really liked the way it very cleanly and beautifully represented the information, so I thought I’d share. It was done through an open collaboration project by designer Michael Deal, Exploration of Beatles music through infographics, currently in the works for chartingthebeatles.com (site coming soon). The infographic posted on Gawker, and about three others, can be found on Michael Deal’s Web site. Take a look. On his site Michael explains that these visualizations are part of an extensive study of the music of the Beatles. Many of the diagrams and charts are based on secondary sources, like sales statistics, biographies, recording sesion notes, sheet music, and raw audio readings.
Thousands? Millions? Teddy, you are a true Philadelphia legend. A four-star general in the Army of Love. Thanks for all of your great victories for humanity. We will miss you.
