On paper, there’s a rich diversity in University of Hartford’s academic offerings—across The Hartt School performing arts conservatory, the College of Engineering, Technology and Architecture, The Hartford Art School, The Barney School of Business.
Diversity is equally apparent in the campus architecture. No two buildings look the same. But while structurally different, each building fronts a common gateway—University of Hartford’s central quad. A place that unites the student body. A place where a tuba player passes a group of sculptors, where entrepreneurs bump into patent holders, and where D-1 athletes jog past aspiring chemists.
After getting to know the University, we sat down to create a new viewbook with one goal in mind—to embody that sense of unified diversity, coupled with devoted faculty who mentor students every step of the way. To exemplify the fact that, with so many distinct characteristics, the Hartford Hawks have one thing in common—unparalleled opportunity.
And, that’s exactly what this book does. Front to back. Start to end.
The cover is unconventional. It uses a multi-format design that draws inspiration from the dimensions and colors seen on campus. And it graphically tells the story of students’ growth potential—academically and personally—over the course of a Hartford education.
The messaging—‘Where You Go Becomes Where You’re From,’ ‘What’s Inside Sets Us Apart,’ and ‘Anywhere Starts Here’—greets students where they are now, faced with the decision of where to pursue their futures.
And the story arc unfolds with the turn of each page, opening the eyes of prospective students to a whole new world of possibilities.
Have a read. Because Hartford’s got a story to tell.
Chief Creative Director: Darryl Cilli
Group Executive Creative Director: Jim Walls
Creative Director: Sig Gross
Associate Creative Director: Travis Ludwig
Account Supervisor: Chelsea Krueger
Designers: Dan Kent & Ben Harrison
Copywriter: Kris Blake
Production Managers: Beth Julian & Ryan Greenberg
Photographers: Tom Ammon & Ryan Greenberg
Project Manager: Michelle Shekari