The Welcome Center is one of the first points of interaction a prospective student and his/her parents have with the University of Florida. Recently, we were asked to create an admissions video for these future Gators to watch during their initial campus visit.
There’s a philosophy here in Gainesville that as a member of the Gator Nation, each person has a purpose much larger than themselves. It’s a mindset that starts as soon you step on campus as a student at UF, and it pervades everything you’ll do for the next four years. (Five if you are a super senior.) We tell this story through a series of “chapters,” each one focusing on a particular aspect of the student experience at UF. The camera follows a handful of different students as they move through their lives on campus. At the close of each chapter, all of the individual experiences combine to reveal a greater purpose or impact.
The final product took us about 12 days to shoot and about a month to edit. I think we captured four terabytes of footage, which was about half as much captured for the last Iron Man film. (Shane Black, eat your heart out.) In the process we flew drones, saw a whole bunch of sunrises, and jumped into Lake Alice. (Well, Tom did, anyway.) The best part was just seeing the amazing lives these students are living. Some days we were shooting them from breakfast to well after dinner, and their lives are jam-packed with really interesting stuff. Not sure how many of you have ever made a canoe out of concrete, for instance.
Here are some stills of our favorite moments.
You can see a condensed version below. If you want to see the full-length version you’ll have to sign up for a campus tour.
Chief Executive Officer and Principal, Shannon Slusher
Chief Executive Officer and Principal, Darryl Cilli
Group Executive Creative Director and Principal, Jim Walls
Group Director of Client Services and Principal, John Campanella
Creative Director: Greg Ash
Associate Creative Director: Alex Liebold
Senior Copywriter: Larry Werner
Executive Producer: Tom Ammon
Digital Creative Director: Konstantinos Psimaris
Director of Client Services: Maggie Slomiany