The Hippodrome Theatre or Hipp as everyone calls them, is our next-door neighbor here in Gainesville. They stage Broadway and Off-Broadway productions, screen art house films and offer acting workshops to the public. First impressions might lead you to think they’re a little stoic or stuffy. But nothing could be further from the truth. They’re really kind of wacky, fun, irreverent and boy do they like to swear. This perception vs. reality situation is something they’ve been dealing with for a while, now. So, when they came to us asking for help, as good neighbors we didn’t hesitate to jump in and give them a hand.
The first piece we created was a logo with a six-legged horse. Yes, a six-legged horse. You may be scratching your head, but they got it completely. Like I said, that’s the kind of people they are.
Actually, there’s more going on here than meets the eye (and I’m not talking extra legs). Hippodrome in Greek means horse race. There were six original founders of the theatre. And it’s a thought-provoking image that forces people to stop, think and have to use their imagination.
Whether it’s a logo or a play they’ve staged, the Hipp wants to get into people’s heads and shake them up. If they can make them laugh, cry, scream or even squirm that’s a good thing because they’ve gotten a reaction. And when you evoke a response like that, you’ve managed to show someone a different side of themselves and the world they live in. Which is always a good thing.
Chief Executive Officer and Principal, Shannon Slusher
Chief Creative Officer and Principal, Darryl Cilli
Group Executive Creative Director and Principal, Jim Walls
Group Director of Client Services and Principal, John Campanella
Director of Client Services: Maggie Slomiany
Creative Director: Greg Ash
Account Supervisor: Kelly Thompson
Associate Creative Director: Alex Liebold
Associate Creative Director: TJ Aseltyne