UNEXPECT: The Works of Michael Ryan Architects


Creating a 224-page architectural monograph is no easy task. The stakes are raised even higher when the featured architect is constantly challenging preconceived notions of what a house can be with inspired, unexpected designs. So when we began sketching out ideas for the book and the story we wanted to tell, we knew we too had to challenge what a monograph could look and feel like. The book had to capture and reflect the culture and spirit of MRA. And it had to do so in its own beautiful, inspired, unexpected ways. In the end, we created UNEXPECT: The Works of Michael Ryan Architects. Published by Oscar Riera Ojeda, it is now available for purchase in specialty book stores around the globe, or directly from michaelryanarchitects.com. Grab a copy, leave behind what you think you know about monographs, or architecture for that matter, and just let go.

Designer: Justin LaFontaine

Copywriter: Bradley Failor

Creative Director: Cory McCall

Executive Creative Director: Jim Walls

Chief Creative Officer: Darryl Cilli


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Love is in the Air at 160over90

Some of the handsome devils at the agency enjoying valentine’s lunch sent in by the special ladies in their lives. Pictured (l-r): Greg Christman (8 oz. Filet via Butcher & Singer); Stephen Penning (House Burger with Bibb Lettuce via Village Whiskey); Alex Liebold (some microwaved meat loaf via Ziploc Container).

Also pictured, Justin LaFontaine.

Enjoy, gentlemen!


Helping Array reintroduce themselves.

Array Architects has a great story to tell.

They’re an architecture firm with three decades worth of experience designing for the healthcare industry. When we met Array, they were looking for a new way to tell their story — and in doing so, set themselves apart from their competition.

As we got to know their firm, we discovered that Array is a collection of designers, architects, and planners who all share a common desire: to use their talents for good.

This shared sense of purpose makes them stand out. Because while all architects deal with relationships — between objects, spaces, and the way people interact with them — Array also specializes in building relationships with their clients, and the patients, families, and caregivers who use these spaces they design.

The new Array brand personifies their firm as the approachable, collaborative, trusted experts that they are.

A few months ago, Array came to us looking to tell their story better. Today, we’re excited to unveil the first telling of this story with their new website: array-architects.com.

Array Architects website preview.

Array Architects website preview.

Array Architect's website preview.


Account Director: Megan Pomplas
Account Executive:  Nicole Benson
Creative Director:  Cory McCall
Designers:   Konstantinos Psimaris & James Anderson
Copywriter:  Kris Blake
Photographer: Tom Ammon
Build:  Mike Medoro

The Making of Champions

Marketing higher education has an inherent challenge most consumer products don’t face. The product (a college experience) is different for each purchaser (student). Each university offers many different degree programs, clubs, classes, living situations, dining opportunities, service and travel experiences, etc. At one university thousands of different students can each have a unique experience. Read More

Are you not entertained?

Michael Bierut posted an excellent article yesterday on Design Observer discussing the recent trend of logo “crowd smashing”.

Bierut defines “crowd smashing” as a “seemingly endless series of drive-by shootings punctuated by the occasional lynch mob, conducted by anonymous people with the depth of barroom philosophers and the attention span of fruit flies.” More specifically, he’s describing the recent trend of rebrands (Tropicana, Gap, London 2012 Olympics and more recently the University of California) being completely dismantled and critiqued by a largely uneducated, misinformed public. Read More