Array Architects has a great story to tell.
They’re an architecture firm with three decades worth of experience designing for the healthcare industry. When we met Array, they were looking for a new way to tell their story — and in doing so, set themselves apart from their competition.
As we got to know their firm, we discovered that Array is a collection of designers, architects, and planners who all share a common desire: to use their talents for good.
This shared sense of purpose makes them stand out. Because while all architects deal with relationships — between objects, spaces, and the way people interact with them — Array also specializes in building relationships with their clients, and the patients, families, and caregivers who use these spaces they design.
The new Array brand personifies their firm as the approachable, collaborative, trusted experts that they are.
A few months ago, Array came to us looking to tell their story better. Today, we’re excited to unveil the first telling of this story with their new website: array-architects.com.
Account Director: Megan Pomplas
Account Executive: Nicole Benson
Creative Director: Cory McCall
Designers: Konstantinos Psimaris & James Anderson
Copywriter: Kris Blake
Photographer: Tom Ammon
Build: Mike Medoro
Marketing higher education has an inherent challenge most consumer products don’t face. The product (a college experience) is different for each purchaser (student). Each university offers many different degree programs, clubs, classes, living situations, dining opportunities, service and travel experiences, etc. At one university thousands of different students can each have a unique experience. Read More
Michael Bierut posted an excellent article yesterday on Design Observer discussing the recent trend of logo “crowd smashing”.
Bierut defines “crowd smashing” as a “seemingly endless series of drive-by shootings punctuated by the occasional lynch mob, conducted by anonymous people with the depth of barroom philosophers and the attention span of fruit flies.” More specifically, he’s describing the recent trend of rebrands (Tropicana, Gap, London 2012 Olympics and more recently the University of California) being completely dismantled and critiqued by a largely uneducated, misinformed public. Read More
…Reggie Miller, Ann Meyers Drysdale, Marques Johnson, Jamaal Wilkes, Anita Ortega, Tyus Edney, hundreds of students from UCLA, and a bunch of current Bruin basketball players have a few things in common. They all went or still go to UCLA, they love basketball and they joined in for two days to be part of a major commercial production we recently finished for UCLA to celebrate the reopening of the new Pauley Pavilion.
With about 800,000 views just after the first few weeks the :30 commercial and 2 minute long-form web video continue to create excitement and momentum. Before kicking off the UCLA basketball season and introducing the new arena the commercial had been in the works for several month from developing and finessing the concept, to aligning the former and current UCLA basketball stars, casting other talent, planning with an arena that itself was being worked on and scouting as well as locking down major locations across LA. Read More
Like many offices, we at 160 participate in a holiday tradition known as “Secret Santa.” It’s either fun or terrifying, depending on how long you have been here and also how much you care. Although, I guess if you didn’t care, it wouldn’t be fun or terrifying, it would just be. As we are nothing if not an altruistic bunch, we’ve thrown together this helpful list of past Secret Santa gifts that are still hanging around the office so that you might be inspired to pick out something heartfelt for whatever member of middle management you drew out of a hat. This list is accompanied by sub-par phone pics: Read More