You surf on your lunch break. You start every Saturday with a five-mile hike. You live in the moment, love farm to table freshness, and crave adventure.
We know you. You’re a Californian. And Golden State Cider was made just for you—by CA, for CA.
A brand-new hard cider crafted by Sonoma’s own Devoto Orchards, Golden State Cider is available exclusively in California [starting with the North Bay area, for now]. The best part? The brand speaks directly to the California lifestyle—active, healthy, adventurous—and it’s something that really hit home with our Newport Beach team.
To support the launch [which is today, people!], we conceptualized and created everything from a logo and mark, to packaging, branded gear, and drinking accessories.
Playing off of the cider’s all-natural ingredients—100 percent freshly pressed West Coast apples, with no added sugars, concentrates, gluten, or excess water—the brand exudes a fresh, coastal, carefree vibe with a bright color palette of orange, cream, and teal. And what’s more ‘California’ than a playful sea otter named Seamus?
Making its debut in draft form, we designed a variety of Golden State Cider ‘surprise and delight’ moments—from branded pint glasses, coasters and cocktail napkins, to keg collars, tap handles, and table toppers—to fully outfit bars and restaurants.
Looking ahead to the fall, Golden State Cider will be selling through from the orchard to a liquor store near you [provided you live in California]. Our freshly designed cans and carriers make it easy to take this mighty dry and super crisp cider anywhere—to your table, or surfboard or lawn, or rock or hood, or backpack or hammock.
Chief Executive Office and Principal, Shannon Slusher
Chief Creative Officer and Principal, Darryl Cilli
Group Executive Creative Director and Principal, Jim Walls
Group Director of Client Services and Principal, John Campanella
Executive Creative Director and Vice President, Tammo Walter
Creative Director, David Levy
Associate Creative Director and Copywriter, Christian Sternal
Designers, Ben Biondo, Bryan Hill
Copywriter, Nick Micale
Account Supervisor, Jeremy Groff
Project Manager, Anna Mumford